Campa Cola Sets Off Price Battle in Soft Drink Market, Challenges American Brands as India's Very Own Soft Drink Brand

Campa Cola Sets Off Price Battle in Soft Drink Market, Challenges American Brands as India's Very Own Soft Drink Brand

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Charanjit Singh started Campa Cola in 1977 when Coca-Cola was expelled by the then  Morarji Desai govt.

Charanjit Singh started Campa Cola in 1977 when Coca-Cola was expelled by the then  Morarji Desai govt.

In late 1980s, Coca-Cola re-entered Indian market, alongside Pepsi under new economic reforms led by  Mr. Manmohan Singh, affected Campa Cola

In late 1980s, Coca-Cola re-entered Indian market, alongside Pepsi under new economic reforms led by  Mr. Manmohan Singh, affected Campa Cola

In August 2022,  Reliance Industries acquired Campa Cola  for INR 22 crores from Pure Drinks Group, and relaunched the brand

In August 2022,  Reliance Industries acquired Campa Cola  for INR 22 crores from Pure Drinks Group, and relaunched the brand

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