The Inception
Hailing from Delhi, India, and possessing experience working with a number of startups, Mohammed Haseeb founded LAFFAZ Media in 2017, as an alternative media platform that began its journey by publishing news and stories from the Indian startup ecosystem and soon realized the opportunity of establishing a connection with MENA (Middle East & North Africa), an emerging startup ecosystem attracting entrepreneurs and startups from India.
The Advantage
By becoming the first Indian media platform that carries MENA region’s startup ecosystem, funding updates from the UAE, Saudi Arabia, Egypt, Bahrain and more – LAFFAZ Enjoyed the liberty of stressing INDO-MENA startup ecosystem relations through news updates and hosting virtual events including the “INDO-MENA Corridor by LAFFAZ”
It is worth noting that the historical trade partnership between India and the Middle East is very notable. For the financial year ending 2019, the bilateral trade between India and the Gulf Cooperation Council (GCC) stood at $121.34. And when it comes to India-UAE alone, the figure was $57 billion by late 2018.
Expansion
As LAFFAZ started to receive positive attention and responses from both Indian and MENA startup ecosystems, it became significant for the platform to expand the user base. Thus, pursued the idea of expansion by employing more niches like Marketing, Entertainment, Lifestyle & Culture in order to create brand marketing solutions for startups and businesses of all sizes – helping them leverage LAFFAZ’s reach and get noticed by core audiences including HNIs, Investors, Startup Founders, Corporates, Industry Trailblazers, Working Professionals, and keen readers exploring the startup ecosystem.
Over time, LAFFAZ also started covering news articles from more geographies including North America and Europe – further expanding the audience and readership portfolio.
