Core-Cognition
Hailing from Delhi, India, and possessing experience working with a number of startups, Mohammed Haseeb founded LAFFAZ Media in 2017, as an alternative media platform. The platform began its journey by publishing news and stories from the Indian startup ecosystem and soon realized the opportunity of establishing a connection with MENA (Middle East & North Africa), an emerging startup ecosystem attracting entrepreneurs and startups from India.
The historical trade partnership between India and the Middle East is very notable. For the financial year ending 2019, the bilateral trade between India and the Gulf Cooperation Council (GCC) stood at $121.34. And when it comes to India-UAE alone, the figure was $57 billion by late 2018.
The Pivot
As LAFFAZ started to receive positive attention and responses from both Indian and MENA startup ecosystems, it became significant for the platform to attract the general masses. Thus, pursued the idea of expansion by employing more niches including Business News, Marketing, Entertainment, Celebrities, Lifestyle & Culture, Books etc. – giving startups and businesses a unique gateway to get noticed by the general masses (potential customers) all across the globe.
Over time, LAFFAZ also started covering news articles from more geographies including North America and Europe – further expanding the audience and readership portfolio.
