Hailing from Delhi, India and possessing experience of working with a number of startups, Mohammed Haseeb founded LAFFAZ Media in 2017. The platform began its journey with publishing news and stories from the Indian startup ecosystem and soon realised the opportunity of establishing a connection with MENA (Middle East & North Africa), an emerging startup ecosystem attracting entrepreneurs and startups from India.
The historical trade partnership between India and the Middle East is very notable. For the financial year ending 2019, the bilateral trade between India and the Gulf Cooperation Council (GCC) stood at $121.34. And when it comes to India-UAE alone, the figure was $57 billion by late 2018.
As LAFFAZ started to receive positive attention and responses from both India and MENA startup ecosystems, it became significant for the platform to attract general masses. Thus, pursued the idea of expansion by employing more niches including Marketing, Entertainment, Celebrities, Lifestyle & Culture, Books etc. – giving startups and businesses a unique gateway to get noticed by the general masses (potential customers) all across the globe.