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Almost a decade ago, experts determined that the market for white label VoIP services will increase by 9% every year. This trend is because even then, they knew how powerful VoIP could be in improving business communication.
But we believe that VoIP is yet to reach its peak. As time goes on, the popularity of the tech would increase due to the improved availability of high-speed internet connections and compatible devices. This will make it easier for business owners to transition.
But you don’t need to be a passive actor as all of this unfolds. Through the business phone number reselling services of BetaCompany, you could turn a profit while also helping business owners maximize the benefits from this tech.
Interested in becoming a successful VoIP reseller? Keep reading to learn all about what you need to know to become successful in this endeavour:
All about your website
You can’t sell an internet product without having a virtual address! Before you even think about reaching out to your first lead, you must first set up your website. When you get to this very important step, here are a few things that you should take care of:
The home page
Also considered to be the site’s landing page in many cases, your home page is the most visited page on your site. This means that you have the opportunity to make the most of the situation by letting people know about what you offer right there and then.
To start, create an attention-grabbing headline. This should give them an idea about what you offer and who you are. An alternative would be to draw their attention to the problem. Why are they thinking about getting VoIP in the first place?
Services page
Ideally, a quick summary of your offer should also be on your homepage. But that shouldn’t be the end of that. You should expound on the offer (such as the inclusions per package, price, payment plans, etc).
You can even say that you’re also offering custom solutions if they feel that any of your packaged offers won’t work. Most importantly, you should make sure that they would be able to complete the purchase from that page.
Running marketing campaigns
Client acquisition is important to keep your business above the ground. And the best way to do that is by implementing marketing campaigns. There are so many ways that you could do this, but you may want to try these out:
Send physical mail to businesses
Those who may not be aware of what VoIP is probably don’t spend that much time on the internet. Most of the marketing campaigns happen online, so you’d have less competition this way.
However, before you push through with this, consider the business size of your target market. If it’s not that big, to begin with, it might not be worth it because you’ll actually have to go to a physical location to close the client.
Craft a compelling message
Writing may be an old art, but it could be pretty useful if you want to rake in money from the business owners that you converted into customers.
And the difference between you being ignored or contacted by your target market is how you craft your message. It should be concise, informative, and compelling. That goes not only for your ads but also for everything that’s written on the site.
How you talk to your clients (although indirectly) will reflect not only your sales but also your image.
3. Give value
Considering the competition you have for your market, perhaps it’s time that you try something else: give something for free. But don’t worry! This doesn’t mean shouldering their first month’s payment for their VoIP system. There are other more effective (yet cheaper!) ways to give value to your market:
Offer free consultation
Perhaps a customer is lost on how they could benefit from VoIP. Or maybe they don’t know what they’d need to begin with. This is where your expertise comes in.
By allowing people to schedule a consultation with you, you’re able to demonstrate this expertise first-hand. This would also get them closer to the sale because they’ve already invested their time on a call.
Write regular blog posts
Blog posts are great because they’re a source of information that your market can visit anytime they want. After they’ve been published, they can benefit from its value forever.
But there’s another reason to look into making blog posts: search engine ranking. If you rank for relevant keywords, you would be effectively increasing your visibility. Put simply, more traffic to your site means more people that you can potentially convert into customers.
Selling VoIP services is challenging yet rewarding. But by following this guide, you’d be able to come through the other side as an experienced and profitable VoIP reseller.
