ⓘ Featured image: Himani Kankaria; Founder of Missive Digital; Source: Supplied
Himani Kankaria, a Digital Marketing thought leader from Ahmedabad has launched her digital marketing agency which is focused on using non-paid tactics to drive business results.
Himani is a known face in the arena of digital marketing and she has continuously been collaborating with SEMrush and Search Engine Journal – arguably the world’s biggest search marketing news platform. She has also been part of various large-scale Content Marketing Summits and similar digital marketing events for almost a decade now. Missive Digital as it is called is ready to change the way organic marketing is done.
Although Himani has been a consultant for well over 10 years now, she decided it was high time to expand her team and get ready to help businesses at another level.
Speaking of the development, Kankaria, in a statement to LAFFAZ, said,
“I’ve been a part of the Digital Marketing Industry for a decade now, and have worked with 100s of clients. Over the years I’ve realized that the inability to communicate correctly with the audience and a little understanding of search engine and social media algorithms are the main reasons for a decreasing ROI of digital marketing teams. And, I have been tackling just that in the last 4 years! Now with more people understanding the problem, I’m getting many more clients who require my expertise. So, it became a no-brainer for me that I needed a team that shared the goals and work ethic I have,”
“I wholeheartedly wanted to help start-ups and SaaS business owners who had brilliant ideas but a poor marketing team. They had invested a lot of brains and efforts in creating digital products, but due to little or no understanding of Marketing suffered from huge losses. Now, with the help of my team, I say that we are ready to become their two hands, not just the right one.” Kankaria added.
The launch took place this Pre-Diwali after yet another Google algorithmic update left the internet wrecked. As per the team, Missive Digital does not want to be another Marketing Agency, it desires to be India’s go-to place for Communications, Content, and SEO-related needs – the domains in which they possess absolute experience.
Sharing insights about her team-building, Himani told that getting her team right was the most important thing in the journey. She needed a mix of generalists and specialists who could help her meet her goals. And after months of interviewing, she finally settled on a team which she believes is exactly one that she wanted. She also has an array of contractors who are available for niche-specific work.
According to Kankaria,
“Missive Digital’s team has a combined experience of over 30 years in the Digital Marketing arena, they still fashion themselves as students in the field. They are not only ready to display their expertise but also are ready to learn from the situation and adapt to the requirement.”
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