Title: Social Media & Mobile Marketing
Author: Puneet Singh Bhatia
Publication Date: 15 April 2019
Edition: Kindle and Paperback
Digital marketing which began as an experimental area for marketers some years ago has transformed itself to a holistic field of study. With media customers shifting from mass promotional channels like TV, Newspapers & Magazines towards digital forms of media consumption, digital marketing is bound to change the marketing landscape going forward.
These changes along-with upcoming focus on social media, mobile marketing, video consumption, etc make it crucial for marketing professionals to develop a closer understanding of this field to be able to develop and implement cutting-edge marketing strategies. And that one book that streamlines all these aspects is the ‘Social Media & Mobile Marketing’ by Puneet Bhatia.