Dubai, UAE-based influencer marketing platform Brand Ripplr, on Sunday announced that the company has raised $1 million in a Series A round led by Dubai Angel Investors, with participation from some individual angel investors.
Founded in 2017 by Tanaz Dizadji, Brand Ripplr connects brands with content creators that reaches over 300 million people across the MENA region via various social channels. The company claims that it has over 55,000 content creators on its platform.
Speaking of the unique proposition of Brand Ripplr, Dizadji in a statement said,
“We built Brand Ripplr as a way to bridge the gap that exists between influencers and brands seeking exposure. By building a data-centric and full-service solution, every brand now has the opportunity to reach the right consumers to increase purchase consideration.”
The company said that the fresh investment will be deployed towards regional expansion and to Saudi Arabia.
Brand Ripplr has lately extended its services to esports entities, gamers and streamers, a fast-growing influencer space. The company provides a front-to-end campaign management solution that caters to a growing portfolio of over 75 clients including global power-houses Pepsi, Etisalat, Nestlé, and Uber among others.
Sharing his views about Brand Ripplr, Abdullah Mutawi, Chairman of Dubai Angel Investors, said,
“Many consumer-facing industries are thirsty for effective and influential user-generated social media content. Brand Ripplr provides a solution that can only be described as ‘precision-guided influencer marketing’ as it provides brands with a data-driven channel enabling influencers to develop credible content to reach highly targeted audiences. The ROI and value-proposition for brands are unassailable and that is what will drive Brand Ripplr’s performance in the years to come. We are very excited about this investment; Tanaz and her team are changing the game in the influencer marketing space.”
Brand Ripplr leverages big data to allow clients to execute impactful influencer marketing campaigns by identifying and activating the region’s most impactful social media creators. The company’s clients benefit from industry-leading influencer audience analytics and performance tracking to deliver impressive results. Brand Ripplr’s platform allows its clients’ to effectively monitor marketing ROI so that the impact of every campaign dollar spent can be evaluated.
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