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You have built an oasis for your medical spa and invested your time, energy, and money. Yet you don’t make as much as you would like? A possible solution to your woes is medical spa marketing.
Medical spa marketing is the need of the hour, not just if your business is down but also if you’re looking to maximize the returns from your company. Experts say this is due to stiff competition, increasing operational costs, and a brilliant marketing strategy.
Medspa marketing would involve a multitude of factors like content marketing, paid advertisements, SEO, and website optimization. But this article will focus on the need for content marketing and the vital role of copywriting in promoting your spa!
The Basics of Copywriting
Digital marketing is famous for being a known (not to mention easy) method of attracting traffic when you already have a website in place. Quality content not only lends credibility but is also a great way to connect to potential clients. You also provide them with valuable information about your services.
Surprisingly, most businesses still don’t believe in content marketing. This is despite the fact that copywriting can be one of the best sources of high-quality business leads. It costs around 62% less than outbound marketing and is proven to generate 3x as many leads.
1. Keep it light and crisp
Whatever the method you chose to employ (more on that later), you need to ensure the quality of your content. Visitors are looking for content that is readable and ready to digest, not complicated thesis papers.
This means that you cannot afford to be very wordy- you need to explain industry concepts in a lucid language? How do you do that? Well, it is quite simple. All you need to do is pretend you’re talking to a child. That way, you will automatically start using simpler language.
2. Keep it relatable
Another thing to keep in mind is to tailor the copy according to the audience’s needs. You might have to invest time researching the persona of your clients, but the conversion of leads into clients will be worth it!
Copywriting does your marketing for you- it is your personal salesman. It speaks to the customer, builds trust, engages them in conversation, and persuades them into action. To do that, your copy cannot be generic.
Optimization is key to driving results in copywriting. Therefore, understanding the demographics and behavior of your audience will help in tailoring the medspa website and attracting more traffic.
To do this, you have to segment your audience. This can be done through various tools. For example, use Google Analytics or Fintenza to find all the demographic data from each website visitor.
3. Keep it long, but not too long
As longer texts tend to rank better on search engines, make sure your copy is not too short. However, keep in mind that it has to accommodate the attention span of your visitors and shouldn’t be drab. It needs to be crisp, readable, and relatable.
This also relates to hooking the audience. Joseph Sugarman famously said,
“All the elements in an advertisement are primarily designed to do one thing and one thing only: get you to read the first sentence of your copy.”
However, in the long run, we need the audience to read every last bit of your copy; how else will they get to know how amazing your services are? You can’t convince your audience without hooking them.
To hook your audience, f