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Are you planning a clearance sale this holiday season?
While sales are great, competing against other online stores won’t win you any customers unless you entirely low-ball your products, and that’s never a good idea. Instead, you should promote the sales event via email marketing CRM to get the deals right into your customer’s inbox.
Promoting your clearance sales via emails enables you to stay at the forefront of your audiences’ minds while encouraging them to take action at the right time.
Just as a practical email marketing approach has many components, crafting a solid promotional email for sales has several moving parts.
This guide will expound on some of the best ways to market your clearance sale via email that drive results.
Plan An Email Series
There are some significant benefits to sending out a series of multiple emails for promoting your clearance sale:
- Have different points of contact. The more frequently recipients will see your deal, the more curious they will be about it
- Increase the number of emails. In case your customers miss the initial email for whatsoever reason, they will see the following one
- Create a sense of urgency. You can focus more on the limited-time nature of your clearance sale with each email
Typically, it is good to send at least five emails to announce and market your clearance sales.
Send the first email some days ahead of the clearance sale. Explain what this sale will be for, how to benefit from it, and when it will be live. This is your chance to get your customers enthusiastic in advance of your clearance sale.
Then, send an email on your clearance sale’s opening day. This email should explicitly explain all the discounts available and a considerably visible call-to-action (CTA). Ensure that you keep this email as brief as possible. The call to action (CTA) button and one or two lines are usually all you need. However, this is where you can play around with bold and exciting designs to ensure that the readers click through to your site.
You’ll send out the third email at the midway point of your sale. So if the sale event is 3-day long, this reminder email should go out on day 2 of the clearance sale to remind people that they are missing out.
It might also be a good idea to include some testimonials and reviews in this email to substantiate your claims and win over buyers that are on the fence about purchasing.
The fourth email should emphasize urgency, allowing people to know that they only have a day left to take advantage of the sale.
And then finally, the last and fifth email is best sent out when there are only a few hours left. List a few items that are on clearance to entice buyers and remind them that this would be their last chance for a very long time to get such awesome deals.
Leverage High-Quality Visuals
As mentioned earlier, email design is a critical aspect of an email marketing campaign. Visuals, especially product images, make a significant difference in the effectiveness of your emails promoting clearance sales. However, if your pictures are poorly lit or grainy, that difference may not be a good one.
Most of all, understand that high-quality and visually appealing content is not optional if you aim to grow your business.
There are many ways of getting high-quality visuals for your sales email campaign.
For instance, you can use an online design service. The most effective solution to get high-quality images and designs is to collaborate with professional services simply. Multiple graphic designing platforms like PosterMyWall allow you to get your message across with simple promotional flyers, videos, and graphics.
Moreover, you can also customize their stock videos and images and design your emails like a pro. PosterMyWall is a feature-rich design tool that enables you to create video content and high-quality graphics for your email marketing campaigns. For starters, try their marketing tools for small businesses to enhance your promotional efforts.
Add A CTA In Your Preview Text
It is vital to ensure that your preview text is appropriately placed to optimize your clearance sale emails for mobile devices.
You need your recipients to take action, i.e., click through to your sales page. And a great way to do this is to ask them. So, what you need to do is include a Call-To-Action (CTA) that’s large and bold.
An effective way to create this CTA is to use language that mirrors your email subject lines. Then, make the preview text and the subject line work together to provide subscribers with the related information and an incentive to take action.
For instance, if your subject line is “Save more with our summer clearance sale,” you may write preview text in such a way as “Look inside to save up to 45%”.
You will also notice that the above example also expounds on the discounts committed by the summer sale. This further induces the subscribers to open your clearance sale email since they have an excellent idea of what they will find.
Plan Promotions Around Existing Workflow
As a marketer, you would want to send out a series of emails to persuade your audience that your clearance sale is valuable. However, make sure you don’t overwhelm their inboxes. Take into account your current email workflows when scheduling your email campaigns for your sale.
For instance, if you are sending a biweekly newsletter and having an extended sale for about a month, you may mention your clearance sale in your newsletters during that particular month. You can keep these updates separate from your primary marketing campaign.
Also, limit the number of emails you are sending in a day. Generally, avoid sending over one email a day. This indicates that if you have a newsletter going out on a particular day, make sure you don’t schedule promotional emails for the clearance sale on the same day.
Wrapping Up
Promotion emails for sales are pretty effective when done the right way. And with 91% of customers opening their email daily, formulating a solid email marketing strategy to promote your clearance sales is paramount.
And as a brand, you get a return on investment (ROI) 42 times your investment in email marketing.
With the holiday season almost upon us, now would be an excellent time to practice your promotional chops with email marketing.
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thank you for sharing the valuable content