eMushrif, Oman’s transportation startup bags $2.3 Mn in Series A

eMushrif, Oman's transportation startup bags $2.3 Mn in Series A
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Featured image credits: eMushrif.com


Muscat, Oman-based transportation startup eMushrif, on Wednesday, announced that it has raised $2.3 million in a Series A round led by IDO Investments, with participation from Phaze Ventures, Oman Technology Fund, Jasoor Ventures, Myrad Holding, and some angel investors.

The company will deploy the fresh capital to expand into other markets, develop its product offering, introduce more technologies, and scale mass production and supply chain for the IoT devices developed by its research and development team.

Founded in 2016 by Adnan Al Shuaili (CEO), Awadh Al Shukaili (CTO), and Issa Al Shuaili, eMushrif utilises IoT to offer innovative solutions to real-world problems from commuting management. In a wake of COVID-19 pandemic, the company pivoted into other sectors including school and corporate transport. The startup deploys IoT devices on buses that support automatic attendance marking of students.

According to a press statement, the company claims that it has also provided the government of Oman with an IoT-based contact tracing application utilising AI and crowd GPS technologies. Besides this, eMushrif also employs an onboarding process at all borders providing IoT wearables to all travellers to Oman.

Speaking of the development, Adnan Al Shuaili, Co-founder & CEO of eMushrif, in a statement said,

“We’re excited to receive such tremendous support from our investors, who are aligned with our vision for expansion. With our current fundraise, we can continue to serve thousands of parents and save lives on school buses and regain parents’ trust in school transportation. We are also revolutionising commuting services in other verticals such as oil and gas by providing intelligent commuting management system and ensuring the safety of the community by implementing covid-19 quarantine compliance,”

Mazin Al Naamani, portfolio impact lead at IDO Investments, said,

“At IDO Investments, we are committed to supporting growth stage, innovative startups in Oman that have the capability and scalable potential to expand beyond Oman’s borders by offering capital and a platform to expand globally. These startups typically have a product or service that is unique not only to Oman but to the world. IDO’s investment will be a catalyst in boosting growth and expansion for eMushrif. This capital injection will help in enriching existing jobs as well as providing new skilled job opportunities for Omanis,”

eMushrif currently operates in Oman and Kuwait and has completed three acquisition deals to grow its team and expand to other markets.


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Wajiha Wahab

Part of the editorial team at LAFFAZ, Delhiite by birth, Wajiha possesses a keen interest in reading about startups, accumulating information and presenting the same to the audience impressively.
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