ⓘ Featured Image: Eventtus co-founders – Nihal Fares (L) and Mai Medhat (R)
The Dubai headquartered event tech startup Eventtus, founded by Mai Medhat and Nihal Fares in 2012 that empower event planners through its platform and mobile app, has recently developed and introduced a solution to suppress the impact of COVID-19 for event planners.
As said in a press statement by Eventtus, Hala Ventures and Algebra Ventures have invested in this funding round and the amount was not disclosed. It is also not clear whether or not other investors have also participated in the funding round.
As we know that events all around the world are either being cancelled, postponed or conducted online via different avenues including Facebook Live, Zoom, GoToWebinar and more, there came Eventtus with an exclusive partnership with Sawarly, a media company to modify their app to support virtual events for both web and mobile. And now, Eventtus has a complete digital events platform for virtual events where people can join events, network and interact by just sitting in their homes.
On similar lines, Ali A. Abussaud, founder & Managing Partner at Hala Ventures said,
“During crises, there are companies who blame the market for their own failures and those who use the market’s failure to make their own success. We believe that Eventtus belongs to the latter and thus we decided to invest in them during such a critical crisis.”
Sharing the core cognition behind bringing a top-notch virtual events platform amid the pandemic, Mai Medhat, co-founder & CEO of Eventtus said,
“Virtual events are here to stay. The current pandemic is changing human behaviors and how we use technology and do business. New types of events and content will be created, virtual networking is different from face to face socializing and the current video conferencing offering doesn’t fit the future of events.”
Sharing his side of view and backing this new avenue by Eventtus, Ziad Mokhtar, General Partner at Algebra Ventures said,
“What Eventtus has built over the last few years provides a solid foundation that will allow them to reinvent conferences and exhibitions. The team’s track record of creating innovative experiences makes us confident they can succeed in that.”
Extending her gratitude towards the investors, Medhat said,
“We’re very lucky to have partners and investors who believe in us and what we do. My team and I are currently working on something that’s completely different from what’s being featured in the market nowadays. We have taken it upon ourselves to adapt and react to the current situation so that we could continue empowering event planners and everyone who loves events as much as we do.”
The new feature will be launched within a few weeks. To know more about the new feature by Eventtus, refer to this guide on the official Eventtus blog.