In the age that we are currently living in, a lot of marketing is done online. If you are not on the Internet, you’re missing out on a vast world of business opportunities. With the growing popularity of social media, it is imperative to create a community that you can be in touch with, so you can establish yourself as an expert, promote your business, and strengthen your online presence.
But how can you do this when you, as a personal trainer, already have to keep yourself in shape, help others be in shape, manage your business, look for new clients, and keep current clients happy? Imagine also having to manage a community and create valuable content for a rabid fanbase! Some of you might start to feel a tad bit overwhelmed at the thought alone.
It’s certainly doable, though. If only you are willing to let your money do the work for you. Back in the days when social media was still in its infancy, but growing fast, the standards were still low. You could get away with amateurism, and homemade content. But nowadays, people expect quality. Unsurprisingly, business owners’ market demand for help with posting promo content, has created an ample market supply. These days, you can simply purchase professionally designed templates, without having to break the bank.
1. Enter Canva
Canva is a graphic design and image composition website for business owners, founded in 2013. It offers online tools to create and edit your designs, whether they are for leisure or professional use. They offer a freemium service, a certain amount of features that you can use at no cost. But there is always the option of paying to gain access to more advanced features.
Canva caters to both amateur and experienced designers. It has its own graphics database, as well as a series of different tools. If you are an experienced designer, you will be able to get very good results, quickly and easily. But even if you are a layman, you will still be able to get pretty decent results in not too much time.
Canva offers a collection of 8,000 free templates for 100 multipurpose design types. It also allows you to make your own designs from scratch. You can add images, other elements, and text to them. They have a very simple-to-use interface. All you need to do is a point and click, really. A couple of minutes later, a new masterpiece is born.
One of the most powerful things about Canva is the fact that you can create professional-looking graphics in no time, without the need of having professional designer skills. You can either use one of the thousands of different templates that they offer if you’re looking to get started quickly. Or you can use designs that others share or sell so that your business won’t be just another face in the crowd.
2. Using Canva Templates For Your Business
Canva helps brands and small businesses to have more autonomy with their graphic promo content. You can create them more easily, cheaply and better looking than you could with Photoshop. Assuming you’re not a Photoshop pro, of course. Good promo content is vital for good branding and a strong online presence.
There are a lot of important advantages to using Canva if you’re a business owner who doesn’t also happen to be a designer. And most personal trainers aren’t. Here are the most important ones:
- Canva gives you autonomy and flexibility because you do not depend on a designer to create simple visual promo content for posting to social networks.
- Precisely for this reason, using Canva can translate to significant savings in resources. Especially for a business that is just starting out, and wants to do its investments on a shoestring budget.
- Canva’s own templates are created by designers, so they respect basic design principles. Content that is designed using these templates, is always going to meet a certain minimum standard.
- You can pick a few favorite brand colors and fonts, that you can reuse for every promo content that you design. Familiarity will go a long way in your brand recognition.
- Canva helps you pick the best dimensions for various types of promo content. That’s one less concern for you.
3. Canva Bundles For Your Personal Trainer Business
If you think you can’t find proper templates for your business in all of Canva’s catalogues. You can simply purchase pre-made, premium promo content bundles that you feel suit your business well. There are many websites that sell these kinds of professionally designed template bundles, such as ContentBASE, for example.
These types of bundles will usually contain things such as:
- Templates for fitness tips
- Templates for health tips
- Motivational and inspirational quotes
- Food recipes for healthy eating
Good bundles don’t have to be expensive. There are plenty of them out there that come at very affordable prices, yet contain enough content to keep you posting for months. And that’s why these types of bundles are a perfect time and money saver. It lets you focus on managing your business’ growth, without having to take a big slice out of your day to design great promo content.
Making use of such a pre-made bundle, you will be able to create great promo content in minutes, yet make it look like it took hours. Professional-looking promo content will attract new followers and engage existing ones. If you can achieve this without studying graphics design for a year first, then more power to you!
Always go for promo bundles that offer lots of value and are 100% editable, either in Photoshop or in Canva. By the time you’ve used up all the promo content that your first bundle had to offer, you’re pretty darn likely to have generated enough revenue that you can easily afford a second bundle.
If you want your personal trainer business to succeed, then work hard and work smart. But especially smart!
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