How to start your own custom T-shirt printing business

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Although it’s an attractive business opportunity, this isn’t to say that starting a custom T-shirt printing business is not without risks. There is no risk-free business, no matter how good the prospect may look on the outside. There’s still that need to double your effort to ensure the best outcome for your printing business. Like any entrepreneurial venture, the goal should be to make it grow stable as a business.

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Has starting a custom T-shirt printing business ever crossed your mind? Perhaps that’s why you’re reading this. A custom T-shirt printing business can be profitable because there is a demand for these products. To this day, there are still customers looking for custom shirts. Whether you’re printing for personal purposes, bulk orders for conferences, or casual business uniforms, you can check out items at MeowPrint corporate gifts and giveaways and other similar shops for some possible product suggestions.

In this article, you’ll read a thorough guide on what it takes to start your own custom T-shirt printing business.

Plan Your Business

Custom T-shirt businesses, like, aren’t exempt from the need to start with a business plan. This is a top requirement for almost any other type of business. Not having a plan is like planning to fail, and there’s a lot of truth to that saying.

You don’t spend hard-earned money on the capital of your business only to see it fail soon after launching. As much as possible, you’ll want a high rate of success. This is why it’s a must to have a business plan. Think of this as the blueprint of a home. It helps strengthen the foundation of your structure, in this case, your business, so it doesn’t crumble.

A custom T-shirt printing business plan should answer the following key questions:

  • What are the startup and ongoing costs of your business?
  • What will you name your business?
  • How much can you charge customers for every T-shirt?
  • Who is your target market in the area you’re putting up your business?

Study how you can market your custom print business

Learning how to market your business is one of the top secrets to success. With a custom T-shirt printing business, there are factors you have to remember when drafting your marketing plan. These are as follows:

  • Consider every person you meet in-store as a potential customer. Right from the moment they walk in the door, you should greet them with quality customer service. You must reach out to them and give them a pleasant experience in-store, so you can get them to purchase your products.
  • Competition isn’t a bad thing, even with direct competitors near you. Indeed, when you consider it from the positive side of things, having competition means the demand is there. It’s up to you to ensure you market your T-shirt products well and think of ways to edge out your competition.
  • Don’t worry too much about having a unique business. Buyers who walk in your door are looking for custom T-shirt printers. They only need to be assured that compared with the competitor, you have better styles and quality and at a reasonable price, too.

Learn how to print the shirts

Even if you’re going to hire staff or a team to help you out, this doesn’t mean that you shouldn’t strive to learn how to print the shirts yourself. Besides, mastering the tricks of the trade makes you a good entrepreneur.

Thus, you can help out if you find your business understaffed one day and there are several pending orders. Moreover, it’s easier to train new staff when the owner also knows how to operate the equipment.

The most crucial skills you have to develop should focus on the following:

  • Design: Before printing T-shirts, you need to offer unique designs to your customers. You can easily do this if you’re creative and have design prowess. If you don’t, then that’s when a graphic designer will come in handy.
  • Technology: Familiarize yourself with the latest technology in custom T-shirt printing. This will make your business more efficient and productive with printing in the long run. You can also print custom iron ons for customers to apply on their own shirts.
  • Production and Printing: Operating different printing machines is vital to meeting the demand, especially for bulk orders. See to it that you can cover that as well.
  • Business: These cover various functions, such as accounting, marketing, managing inventory, and pricing.


If you’ve previously had a lot of questions on your mind about starting a custom T-shirt printing business, you can now lay those concerns to rest. This guide should give you the confidence to finally start your own custom T-shirt printing business. Take it one step at a time, and don’t rush the process. That way, you can be assured your business is off to a good and positive start.

Laiba Nayab
Laiba Nayab

Part of the editorial team at LAFFAZ. Laiba embraces a keen interest in reading and writing about lifestyle, culture, and beauty topics; and keeps track of social media and the fashion industry.

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