Never give up on your online course idea



I remember when my education business was just an idea.

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When it all seemed so difficult, impossible, terrifying, overwhelming.. (ok, it can still be all these things at times!!)

But just like you, I had a dream, a passion, and a desire to help people get new skills and gain new knowledge.

I wanted to make a positive change in the world, help others and leave a legacy.

So I started from the corner of my dining room table with nothing more than a borrowed laptop and a whole load of hope.

(More about how I started here)

My passion for developing training courses has always been gargantuan, so much so that over 14 years later, I’m still happily at it and now teaching others how to do it too.

Changing lives is not always easy

However, like any task, there are good days and bad days.

There are times when it feels like no matter how hard we try, no matter how much effort we put in, nothing seems to go to plan and we feel like giving up.

This happens a lot to online course creators.

We can feel overwhelmed by the amount of research we need to do; how much or what content to include in our courses; the technology we have to keep learning; how we are going to market our course once it’s built and more…..

sometimes we can feel like we are juggling so many balls, that the dream of changing people’s lives and bringing in the passive income we deserve just seems light-years away.


Too many course creators put so much pressure on themselves to create the perfect course right away, and the reality is, that your course will go through many versions, alterations and upgrades before it’s ‘right’.

It’s just natural evolution.

No matter how hard and unattainable it might seem right now, please please please do NOT give up on your online course dreams.

Below are my world map Google analytics report of JUST my active online school users from the last 30 days….

Looking at this still never ceases to make my heart feel like it’s going to pop and a tear of joy, purpose and pride well up in my eye.

When you have your course up and running, your Google Analytics will show you where all of your students are coming from, which countries they are in and of course, how many you have (which is information that your online school will give you too)

This first image is from OCTOBER 2019


In just a few months, I have grown to having students in 168 countries!

On updating this post in June 2022, I now have over 160,000 students logging into my online school from over 181 countries around the world.

It all started with my very first student called Kate, who bought a $25 course from me on Udemy.

$1.35 MILLION given away in training during COVID-19

I remember when I first started in the business.

I couldn’t even afford to eat, let alone buy the training I needed to get myself off the ground.

As COVID hit, I asked myself what I could do to help.

I decided to give away my $500 best-selling course for FREE to help people get online.

In just a couple of months, I had gifted over $1 MILLION in places.

I never ever could have imagined how much a course would have meant to people, but my inbox was flooded with touching messages of thanks and how much it had changed people’s lives at one of the hardest times they had ever experienced.

YOU will change lives when you publish your course too!!

It literally blows my mind what is possible when you download what’s in your head and put it into an online format so that it is discoverable by the world. And want to know what?


If you have an internet connection, a smartphone and the will to learn, you can have your own income-generating online course open to the masses within just 30 days too.


  • Keep going with your course creation.
  • Never stop learning yourself.
  • Never stop sharing what you’ve learned with others.
  • Remember that there is a whole WORLD of people out there that WANT and NEED to know what you know – it is your purpose and mission on this earth to share it with them.
  • Remember that to not share what you know with eager learners is doing them a disservice.
  • Remember that all online course creators feel overwhelmed and stuck at times – reach out to them and ask for help
  • Never stop marketing.
  • Never ever ever give up. (Believe me, I have eaten more dirt than you could ever imagine)

Are you ready to finally make it happen?

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Sarah Cordiner
Sarah Cordiner

Sarah Cordiner is a Postgraduate Qualified Course Creation Specialist with over 160,000 student enrolments in her online education programs, from 181 countries - Sarah Cordiner helps organisations, experts, speakers, coaches and consultants to create and launch online courses, coaching programs, membership subscriptions, and build successful education-based businesses with her simple to follow tech and marketing support thrown in.

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