In the digital marketing world, businesses frequently encounter the problem of picking their organic SEO (Search Engine Optimization) and paid search strategies. While both methods try to increase the number of people visiting a site and are both capable of producing results, they are quite different in how they operate.
Although a paid search program can boost the visibility and, therefore, the number of people coming to a business’s site very quickly, the same number isn’t necessarily guaranteed to come back after the paid advertising stops. Yet this is exactly what happens when opting for an organic campaign. Here is a little information on how an organic SEO agency provides an advantage over paid advertising.
Cost Efficiency
There are many compelling reasons to choose organic SEO, but the most important is probably its cost-effectiveness. Paid search campaigns require an almost constant influx of cash if you want to keep them going. And they can operate at just about any price level (within reason); your costs can be as low as $1 per click or as high as $50 per click or more.
And even if you are not running PPC ads, your competition might be, and that can impact your pricing, as well. With organic search, you have a much better chance of paying a reasonable price for your keywords and maintaining a strong presence in the SERPs.
Sustainable Growth
Organic SEO is a marathon, not a sprint. It emphasizes creating a solid foundation for a sustainable business, building on three key strategies that comprise the path to a business’s destination: user experience, valuable content, and search engine guideline adherence. Together these three concepts make up a large part of organic SEO strategy, making it a more viable long-term solution for your marketing campaign.
Building Credibility and Trust
Users of search engines frequently regard organic search results as more trustworthy and credible than paid advertisements. Research indicates that users are more inclined to click on organic results rather than ads, and part of the reason for this is that organic rankings are earned, not bought.
When businesses work with a competent organic SEO agency, they create valuable and engaging content that speaks directly to their audience. The content addresses issues and problems that are highly relevant to the audience it is intended for.
Adaptability to Algorithm Changes
Algorithms governing the operations of search engines are not static. They are continually adjusted and amended, supposedly in the name of “quality,” to produce better search results. This is especially evident when one observes the changes over time in results for a stable query (a behaviorist tendency that’s well-documented on many SEO blogs and by the search engines themselves).
While search engines seek (and claim) to serve up the most relevant results for any given query, what is “relevant” is not a fixed quantity. It is a continuous and fast-moving target.
Partnering with a Quality Organic SEO Agency for Your Marketing Strategy
Even though paid search has its place within a well-rounded digital marketing strategy, the reasons to partner with an organic SEO firm greatly outnumber those of working with a PPC agency – especially for businesses focused on achieving long-term success. This is simply a byproduct of how organic search and paid search fundamentally differ in the quantity, quality, and nature of the benefits they provide.
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