Outplay, a sales engagement platform (SEP) for sales teams to plan, execute, track, measure and optimise interactions between companies and their prospects across various channels, on Wednesday, announced that it has raised $2 million in funding from Sequoia Capital India’s Surge.
Incorporated in Delaware, US, in January 2020 by brothers Ram Papineni and Laxman Papineni, Outplay combines automation and personalisation to help teams start genuine conversations at scale, enabling them to stay on task by using emails, phone calls, social apps, and text through a single interface to drive more meetings.
Both founders hold diverse engineering experience, Ram coming from Infosys and Laxman comes from Wipro and Oracle.
Speaking about Outlay, Laxman Papineni, Co-founder & CEO of Outplay, in a statement said,
“A 2017 study showed that 57 percent of sales reps miss their quotas. Sales reps are less effective and efficient when they use just a CRM or multiple tools to get their job done. Our Outplay platform is easy to use, set up, configure and roll out across sales teams, helping sales leaders to get immediate insights into the business. This saves both time and costs for the companies who use it,”
“We’re a new challenger brand to the sales engagement sector and are confident that our next-generation technology will allow sales leaders to generate granular, insightful reports and truly stay connected to prospective customers.”
– Laxman continued