Saudi’s launches AI-powered software to improve road safety

Saudi's launches AI-powered software to improve road safety
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  • WhatsaApp share, a Saudi Arabia-based startup last week announced the launch of its AI-powered software that aims to improve road safety. The startup is building advanced traffic cameras with the capacity to detect dangerous driving behaviour through video analysis. After several international trials, has now announced the launch of seat belt and mobile phone detection technology.

The company’s proprietary computer vision technology provides the highest accuracy of seat belt and mobile phone violation detection at more than 90 percent accuracy for both. Global trials of the technology have already shown positive results.

Commenting on the launch, Eslam Emad, International Business Development Manager at Aiactive Technologies in a statement quoted,

“We are really excited about what we have already seen in a short amount of time integrating Hazen’s platform. The traffic industry has traditionally lagged behind in technology innovation. The advancements with computer vision seem to make improving traffic conditions more efficient and cost-effective for cities and law enforcement. We already see how we’ll be able to make critical improvements to road safety infrastructure that will save lives.”

Seat belt usage and reducing mobile phone usage/distraction while driving are two of the most important factors in reducing fatalities in car crashes. Talking on a mobile phone while driving increases the chance of a crash four times, and texting while driving increases this risk by around 23 times. Wearing a seatbelt reduces the risk of death as well as serious injury by about half. It is estimated that more than a million lives have been saved by seat-belts since their invention 60 years ago. Seat belts are the most effective single passive safety feature for vehicles.

Anas Basalamah, Co-Founder,, said,

“Road safety innovation has always been slow. We have fine-tuned our solutions to leverage existing infrastructure to be able to detect every potential angle to make roads and travellers safer. The existing cameras are powerful sensors and we are leveraging AI to tap into that to support safer driving initiatives and better city planning so that we can reduce the amount of road fatalities.” was founded in 2017 by Dr. Anas Basalamah, Dr. Saleh Basalamah, Muhammad Amin and Dr. Sohaib Khan. The startup won the Product Innovation Award at the Gulf Traffic 2018 for its computer vision solutions. The company has deployed its video analytics solutions all over the world and further developed ways to securely and efficiently implement the latest technology solutions to improve road safety. These solutions are easily be implemented into the existing traffic infrastructure.

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About the author

Wajiha Wahab

Part of the editorial team at LAFFAZ, Delhiite by birth, Wajiha possesses a keen interest in reading about startups, accumulating information and presenting the same to the audience impressively.
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