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It can be hugely valuable for your startup to send out content to your mailing list. It has many advantages; it is cheap, your message reaches a huge audience and you can gather information about your audience.
Every time you need to share some exciting news or an offer, email marketing is your best tool. And with consistent emails, you also keep your audience engaged with your brand.
But, to use email marketing to your advantage, you need to do it right. There’s more to email marketing than sending out an email every time to feel like it. You need to send out emails such that they grab your readers’ attention right away and yet relevant enough to keep them subscribed.
8 Tips to Get Your Startup Email Marketing Right
So finally, here are tips on how to get your email marketing strategy right.
- Send out your emails only to the relevant people
Simply put, send out your emails only to the people who have subscribed to your mailing list. These are the people who are genuinely interested in getting emails and knowing more about your company.
Don’t ever buy email ids from a third party. Doing this will also send out emails to people who are absolutely clueless about what you do and would have no interest whatsoever.
- Use catchy Subject lines
Catchier the subject line, faster your reader will click on it. Think of a subject line in such a way that it’d want your reader to click on your email instantly. Think creatively how you can come up with an exciting subject line.
Yes, you might have some amazing and useful content to share in your email. But, it’s of no use if your reader doesn’t open your email. To make your email marketing effective, you need to get your users to click first.
- Make it look attractive
What is the best way to grab your reader’s attention with your email? Along with making the subject line catchy, your email body should be well-designed and attractive as well. To make your email look as catchy as possible, you can use templates. You can either use the readily available ones or even customize your own.
- Data is important
A lot of email marketing tools have built-in analytics to track data in order to get better results. If your tool doesn’t have it then start tracking your own metrics. Track what kind of emails perform better. The long ones or the short ones? What kind of subject line got the most clicks on your email? What works better- sending out an email once a week or twice a week? What time of the day gets the most clicks on your email? All of this data is extremely crucial for your email marketing strategy to work out.
- Ensure that your email address seems genuine
The email address that you use to send out emails is just as important. People are more likely to click on it if they know that the email has come from a real person and not just a bot.
- Pay attention to feedback
Every feedback is precious, whether negative or positive. Notice a pattern in your feedback. If too many people are unsubscribing too often then you need to change the way you are doing your email marketing.
- Your call-to-actions need to be strong
Your ultimate goal is to make your users click on your website from your email. So, make your call-to-actions very clickable. Instead of writing just plain ‘click here’, use compelling titles like ‘Get a 20% discount now!’.
- Don’t be spammy
Nobody likes clickbaity emails sent out way too often. If a large number of your users mark your emails as ‘spam’ then your email marketing strategy won’t be as effective. Avoid spammy phrases and avoid sending spam emails in general.
These were 8 tips for effective email marketing for startups. Follow these carefully and I am sure that this strategy will prove very beneficial for your business.
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