If you are in the business of selling clothes and accessories, you are probably well aware of how moving your operations online can save you a lot of time and boost your store’s overall performance.
You don’t need a lot to set up an online store, just a clear vision and the right set of tools. When we speak of tools, we mean e-commerce engines such as WooCommerce, which is an extremely popular and great choice for business owners who want to expand their operations and offer their valuable fashion to people from across the globe.
As things stand, WooCommerce is the go-to option for all online stores as it’s user-friendly, easy to navigate, and allows owners to enjoy complete control over their shops. To further cement this statement, there are more than 3 million active WooCommerce stores, indicating that online retail is in full effect.
If you are one of those shop owners operating on WooCommerce, and on the lookout for some tips and tricks that will help you boost your sales, look no further, we have you covered.
Utilize technology effectively
The way the business world works now is vastly different. No longer do businesses push out products off the assembly line or, in this case, garment factory just to boost sales, but to deliver an experience that’s unique and elegant.
Luckily, WooCommerce has various plugins that can help you run your store more effectively. You can easily integrate a WooCommerce inventory management tool to keep track of your inventory levels, manage orders and set up products, all from one single hub within the WooCommerce platform.
Another great example is that with the right plugin, you can leverage data and target fashionistas with tailored offers of your products. However, to do that, you first have to gather their data.
Build your email list and let your newsletter do the talking
Even a slight adjustment to your WooCommerce store can drastically improve your performance. You can always consider using various on-site ads such as interstitials, modals, pop-ups, and so much more.
On the one hand, you can use these ad types to push prospects through your conversion funnel naturally and help them make an action as soon as they enter your site. It’s also good to think about implementing sidebars. They will allow you to offer products and incentives naturally, without taking away points from the user experience you present your website visitors with, as they are entirely non-intrusive.
But a boost in lead generation is the main advantage you can enjoy from these types of ads. For example, let’s say that your popup carries a nice reward in the form of a special discount on your freshest fashion pieces; visitors will be quick to fill out that form as well as their shopping carts with stylish apparel.
Once they receive their reward and you receive their email, your newsletter marketing campaign is ready for deployment. With the help of a newsletter, you can keep all prospects in the loop with weekly or monthly updates and ensure that they are kept in your sales funnel for as long as possible.
Focus on the visuals
As a fashion store, you must find a way to present your products in the perfect light. And since all fashionistas want to know exactly which piece will join their prized collection, boost your sales page with dynamic visuals. If you have the funds, having models wearing apparel pieces can visually represent how stylish and attractive each item is.
Use PPC remarketing
With PPC remarketing, you can reach prospects that have shown interest in your products in the past. You can encourage them to come back and do business with you. Targeting individuals with a prior interest in your products can boost sales and more successful conversion. Find the right ad agency and let them help you organically improve your WooCommerce store’s performance.
Improving your WooCommerce store does not have to be difficult at all. With the tips we outlined for you above, the whole experience can even be fun. That being said, be on the lookout for the latest software to streamline your operations, and don’t forget that newsletters are your best friends when launching email marketing campaigns. And lastly, set up an online site where prospects can preview all of the items you offer and help them make a purchasing decision on the spot.