Last week, Bollywood star Ranveer Singh reportedly invested an undisclosed sum in boAt, one of India’s leading audio wearable brands. Singh has also become the brand ambassador for boAt. The funding amount has not been disclosed.
Ranveer Singh will be the star of boAt’s new campaign “Lost in Nirvana”.
Speaking of the collaboration, the company in a statement said,
“This electrifying collaboration sets the stage for Ranveer Singh’s pivotal role in the upcoming campaign for ‘Nirvana series’ boAt’s sub-brand offering premium & superior audio products, which includes TWS and headphones crafted for the ultimate listening experience,” said boAt
Sharing the ground behind the partnership with Singh, the company added,
“entrepreneurial spirit and deep understanding of Gen Z and millennial audio preferences make him a strategic asset for boAt.”
Along similar lines, Aman Gupta, Co-founder and CMO of boAt said,
“Ranveer’s infectious energy and passion for music resonate perfectly with boAt’s core values. His investment and strategic involvement validates our mission to revolutionize the audio experience in India. Together, we’ll push boundaries, redefine sound, and create a community that thrives on passion and innovation,”