McDonald’s India (North and East), one of the leading fast food chains in the country has lately announced Kartik Aaryan – a Bollywood superstar – as its brand ambassador.
The company believes that the Freddy star possesses a strong connection with the Youth of the country, and will certainly strengthen the bond between McDonald’s and its fans. Aaryan, through his versatile, magnetic and influential personality, will engage people from all age groups, especially Gen Z and millennials, in a myriad of settings, thus generating high brand awareness.
Speaking of the development, Sanjeev Agrawal, chairman of McDonald’s India (North and East), in a statement said,
“Kartik is a youth icon and a popular name in families, just like McDonald’s. We feel that Kartik’s strong youth connect, mass appeal and captivating personality have made him emerge as an icon for India’s youthful populace, which resonates strongly with the ethos of McDonald’s brand. We are excited to welcome him to McFamily and look forward to a great partnership.”
Recalling his personal experience with McDonald’s, and extending his gratitude towards the fast food chain, Kartik Aaryan said,
“McDonald’s has been a part of my growing up years. The name evokes so many happy memories from my teen days, and the brand continues to be special in my life. It gives me immense pleasure to be associated with McDonald’s. I look forward to working on interesting, cool and fun-filled projects.”
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