MS Dhoni invests in SolarSquare, joins as brand ambassador

The former India cricket captain backs the rooftop solar startup through his family office, adding a recognisable face to its recently closed $53 million Series C.

Former Indian cricket captain MS Dhoni has invested in residential rooftop solar startup SolarSquare through his family office, Midas Deals, as part of the company’s recently closed $53 million Series C funding round. Dhoni will also join SolarSquare as its brand ambassador.

Founded by Shreya Mishra and Nikhil Nahar, Gurugram-based SolarSquare provides end-to-end rooftop solar solutions spanning consultation, installation, financing, monitoring, and after-sales support. The company says it has installed rooftop solar systems in more than 50,000 homes across 29 cities.

The Series C itself was led by Lightspeed, with participation from Lowercarbon Capital, NGP Capital, Elevation Capital, and existing investors. Following the round, SolarSquare plans to expand into 30 to 40 new cities, strengthen its technology platform, widen financing options, and invest further in customer service infrastructure.

Dhoni’s entry follows a pattern that has become increasingly common in Indian consumer-tech investing, where celebrity backers are brought in less for capital and more for the trust and reach they carry with first-time buyers. For a category like residential solar, where adoption still depends heavily on convincing homeowners to make an unfamiliar, high-ticket purchase, a widely recognised name attached to the brand can shortcut some of that consumer hesitation in ways a venture capital signature cannot.

The fresh capital will be used to expand SolarSquare’s presence and accelerate the adoption of residential rooftop solar across India, a market that remains underpenetrated relative to the government’s renewable energy targets despite growing urban demand for lower electricity bills and cleaner power sources.

Hadia Seema - Journalist, LAFFAZ
Hadia Seema

Hadia Seema is a journalist covering entrepreneurship, innovation, and business developments across the startup ecosystem. She holds a Bachelor of Arts in English Literature from the University of Delhi. Her work makes complex corporate and market developments accessible, highlighting emerging startup trends, founder journeys, and innovation across India, MENA, and beyond.

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