Ranbir Kapoor Enters FMCG With Body Wash Brand Flux Theory
Built with Think9 and co-founder Advay Jhunjhunwala, the brand pairs five personality-led shower gels with a launch film revisiting Barfi, Jordan and Shiva.
Celebrities
News and stories related to celebrities, celebrity entrepreneurs, and how celebrities and stars impacting the startup ecosystem.
Why India’s Next D2C Winners Are Being Built In Indore, Not Indiranagar
Metro-first playbooks built India's first wave of digital-first brands. A new set of numbers suggests the founders chasing the next wave are looking somewhere else entirely.
MS Dhoni invests in SolarSquare, joins as brand ambassador
The former India cricket captain backs the rooftop solar startup through his family office, adding a recognisable face to its recently closed $53 million Series C.
Actor Kunal Kapoor Launches Doctor-Led Metabolic Health Platform MetaGO
Built by the founding team behind Ketto, the new venture pairs GLP-1 therapies with continuous clinical supervision for obesity and metabolic care.
Limelight Diamonds Raises ₹275 Crore From Promoter Group
The lab-grown diamond jewellery brand will use the strategic round to expand manufacturing and push retail count past 200 stores by 2027.
Shumee Toys Posts All-Time High Revenue of ₹9.62 Crore in FY25, Stellaris Among Investors
The Bengaluru wooden toy brand quietly crossed its highest-ever revenue mark — while key investors including Stellaris Venture Partners and Naveen Tewari were never publicly disclosed.
HyugaLife Raises Rs 100 Crore Series A From IvyCap to Build India’s Most Trusted Nutrition Marketplace
Nutrition marketplace HyugaLife has raised Rs 100 crore in a Series A led by IvyCap Ventures, with plans to build a dark store network and push into offline retail for the first time.
Palmonas Appoints Supply Chain Veteran Ritu Raj as VP – Operations to Power Its 100-Store Expansion
The Shraddha Kapoor-backed demi-fine jewellery brand is building the operational infrastructure to match its ambition
Tamannaah Fine Jewellery Names Sitarist Rishab Rikhiram Sharma as Its First Male Muse
The three-month-old celeb-founded label makes its first bespoke commission for a male figure — a signal of where Indian celebrity D2C brands are heading
Hyphen’s “Kriti Sanon quits” post was a stunt. She’s now Chief SPF Officer — and she has a Blinkit ad to prove it
The skincare brand deleted a dramatic exit announcement, set off two days of panic, and on Sunday revealed the whole thing was a setup for a sunscreen launch with Blinkit.
Bengaluru’s LightFury Games Raises $11 Million from MS Dhoni and Seven Cricketers to Build India’s First AAA Cricket Game
The Unreal Engine 5-powered eCricket studio has now raised $19.5 million in total, with a cricketer-packed cap table and a 2026 launch on the horizon.
Cricketer Ajinkya Rahane joins Chupps Footwear as equity investor and strategic advisor
The Mumbai Indians and Gujarat Titans brand ambassador turns cap-table holder as Chupps taps celebrity credibility ahead of its pre-Series B close.