HyugaLife, the Mumbai-based nutrition marketplace that stakes its identity on product authenticity at a time when the Indian supplements market is rife with counterfeits, has raised Rs 100 crore ($10.5 million) in a Series A round, with a plan to get faster on delivery and wider in retail reach.
The round was led by IvyCap Ventures, with participation from First Bridge Fund. The raise follows a $6.3 million seed round in February 2024 from Peak XV and Spring Marketing Capital, with additional backing from Stride Ventures, Getvantage, and Indian cricketer KL Rahul. Notably, HyugaLife also onboarded the Bollywood actress Katrina Kaif as an investor and brand partner in March 2023.
Founded in 2022 by Sachin Parikh, Anvi Shah, and Neehar Modi, HyugaLife operates as an authenticated marketplace for proteins, supplements, health foods, and wellness products. Its H-Tested programme — which involves direct sourcing from brands and independent lab verification covering nutrition content and heavy metals — has been its primary differentiator in a category where trust is a persistent consumer concern. The platform currently lists over 10,000 products across more than 450 brands and serves fitness enthusiasts, athletes, working professionals, and families across India.
The fresh capital will be deployed on three fronts: strengthening the AI-led personalisation engine that powers product recommendations, building a dark store network to support faster last-mile delivery, and expanding into offline retail. The move into physical retail marks a meaningful shift for a brand that has operated exclusively online, reflecting broader trends in D2C where omnichannel presence is increasingly seen as necessary for volume growth beyond the first tier of cities.
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On the financials, HyugaLife’s parent entity Pratech Brands — which also owns natural healthcare brand Inaari — reported revenue of Rs 45.32 crore in FY25, up from Rs 38.63 crore in FY24. Losses narrowed to Rs 21.32 crore from Rs 32 crore in the prior year, suggesting improving unit economics even before the Series A capital arrives. Pratech’s portfolio structure, combining a marketplace play with owned brands, gives it multiple levers to drive growth with the new funding, particularly as India’s organised nutrition market continues to expand well beyond metro gym-goers into mainstream wellness buyers.
