Mekr Technologies, a New Delhi-based consumer appliance design and manufacturing platform, has raised ₹67 crore ($7 million) in a Series A funding round led by Avaana Capital, with participation from Titan Capital Winners Fund — an existing investor that backed the company at the start.
Founded in 2022 by Anand Yadav and Gaurang Kuchhal, Mekr operates as an Original Design Manufacturer (ODM) — it handles the full product lifecycle for consumer appliance brands, from concept design, prototyping, and tooling through to certification and mass manufacturing. The company currently manufactures across home appliances, kitchen appliances, personal care products, and automotive accessories, using modular engineering systems including BLDC motors, heating systems, load cells, and proprietary mould designs.
The company operates a 50,000 sq ft manufacturing facility in Kundli, Haryana, and is setting up an additional 1 lakh sq ft unit to scale to 1 million units per month.
Its client roster is telling: Croma, Wipro, Amazon Basics, and Flipkart are among 40-plus brands it has worked with, across more than 100 SKUs. The company currently operates a 50,000 sq ft manufacturing facility in Kundli, Haryana, and is setting up an additional 1 lakh sq ft unit that will take monthly production capacity to nearly one million units.
The fresh capital will go toward deeper R&D, proprietary tooling, supplier localisation, manufacturing automation, and building export readiness for global market expansion.
“Mekr is building foundational engineering and unlocking manufacturing capabilities that directly address India’s structural reliance on imported appliance components. Its design-led, modular architecture enables faster innovation cycles, superior cost efficiency, and more resilient supply chains.” — Vikas Verma, Partner, Avaana Capital,
The market context reinforces the thesis. India’s small home appliances market is estimated at over ₹40,000 crore and growing at 7–9% annually — yet remains heavily dependent on imported components. The China+1 supply chain realignment underway globally is creating a structural opening for Indian ODMs that can match quality and cost competitiveness at scale.
Mekr’s bet is that brands don’t want to build in-house manufacturing capability — they want a reliable, tech-enabled manufacturing partner that handles complexity end-to-end. Shiv Kapoor of Titan Capital noted the founders have “come a long way” since the firm’s initial investment, building a multi-product portfolio with some of India’s most respected brands as customers.
The wider ambition is no less than establishing India as a self-reliant manufacturing hub for consumer electronics — starting with the everyday appliances that fill Indian homes.
