Shumee Toys Posts All-Time High Revenue of ₹9.62 Crore in FY25, Stellaris Among Investors

The Bengaluru wooden toy brand quietly crossed its highest-ever revenue mark — while key investors including Stellaris Venture Partners and Naveen Tewari were never publicly disclosed.

Shumee Toys Private Limited, the Bengaluru-based sustainable wooden toy brand, recorded its highest-ever standalone revenue of ₹9.62 crore in FY2024-25, with net losses narrowing sharply to ₹1.89 crore — as MCA filings accessed by LAFFAZ Media reveal that Stellaris Venture Partners and InMobi co-founder Naveen Tewari are among the company’s investors, neither of whom was ever publicly disclosed. Actor-environmentalist Dia Mirza, who had publicly announced her strategic investment in the brand in 2021, also appears on the shareholder register.

LAFFAZ Media accessed the MCA filings of Shumee Toys and is the first to report this. The filings show the investors’ names on the company’s shareholder register as of March 31, 2024. Beyond Stellaris and Naveen Tewari, the cap table also includes McKinsey partners and alumni Ramesh Mangaleswaran, Rajat Dhawan, and Gautam Kumra, alongside Lavanya Nalli, Chairperson of the 95-year-old Nalli Group of Companies, among others. Dia Mirza, listed as ‘Diya Mirza’ in regulatory filings, holds 475 equity shares. The company was founded by Meeta Sharma Gupta, an alumna of Harvard and IIT Delhi, and designs child-safe, sustainable wooden toys for children aged 0 to 8.

The financial trajectory behind the revenue milestone tells a fuller story. MCA filings show Shumee’s standalone revenue dipped from ₹8.68 crore in FY2022-23 to ₹6.49 crore in FY2023-24 — a roughly 25% decline — as net losses widened to ₹3.32 crore. The FY2024-25 recovery is material: revenue climbed to ₹9.62 crore while losses narrowed to ₹1.89 crore. Long-term debt, which had stood at ₹2.02 crore in the form of compulsory convertible debentures held by Fluid Ventures and promoter Shivanshu Gupta, was fully converted to equity in FY2025 — leaving the company debt-free on the long-term side. The current ratio moved from a stressed 0.60 to a healthy 3.74 in a single financial year.

Beyond the balance sheet, the filings point to a founder actively building out a multi-entity business architecture. Shumee Toys had previously operated a 100% wholly-owned US subsidiary, Shumee Inc., which was disclosed in FY2022, FY2023, and FY2024 filings as a subsidiary — but is no longer disclosed as a subsidiary in FY2025 regulatory filings, suggesting a deliberate refocus on the domestic market. In its place, two new entities have emerged within three months of each other. Shumee Playrooms Private Limited was registered in Delhi in October 2024, signalling a push into offline experiential retail; per Tracxn data, it recorded revenue of ₹30.9 lakh in approximately its first five months of operations. Shumee Play and Learn LLP followed in January 2025, incorporated in Bangalore with Meeta Sharma Gupta and co-director Dushyant Kumar Sharma as designated partners, operating as a manufacturing and operations entity. Two new entities, an undisclosed investor base, and an all-time revenue high — Shumee’s FY2025 was anything but quiet.

LAFFAZ Media has contacted Shumee Toys to comment on this report. This article will be updated if we receive a response.

A front facing photo of Mohammed Haseeb, he is the founder of LAFFAZ Media
Mohammed Haseeb

Founder & Editor-in-Chief of LAFFAZ Media, Mohammed Haseeb is a business journalist and digital strategist covering startups, entrepreneurship, and emerging tech ecosystems across India, MENA, and global markets. He holds a PGDM in Marketing from IMT Ghaziabad. His reporting highlights founder journeys, startup growth, and ecosystem developments, delivering actionable insights for entrepreneurs and business leaders worldwide.

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