From a 1983 drop-test experiment to over 100 million watches shipped, rugged design has become a canvas for collaborations, colour and collectable special editions.
Built with Think9 and co-founder Advay Jhunjhunwala, the brand pairs five personality-led shower gels with a launch film revisiting Barfi, Jordan and Shiva.
Metro-first playbooks built India's first wave of digital-first brands. A new set of numbers suggests the founders chasing the next wave are looking somewhere else entirely.
The lab-grown diamond jewellery brand will use the strategic round to expand manufacturing and push retail count past 200 stores by 2027.
Bikaji Foods' family office leads the round — a legacy snack empire betting on a delivery-first platform that has grown 30x since it operated from just 30 locations three years ago.
The Haryana-based desi beverage brand, stocked on Blinkit, Zepto, and Swiggy Instamart, is valued at ₹80 crore post the round.
Around seventeen months after the death of co-founder Rohan Mirchandani, the Greek yogurt brand has formally completed its leadership rebuild — appointing an FMCG veteran as CEO and recognising the man who held the company together in the interim.
While boAt raised hundreds of crores and Noise chased market share, two brothers from Delhi built India's most profitable wearables brand without raising a single round.
The Chennai-based dermo-cosmetic brand, founded by cosmetic dermatologist Dr Renita Rajan, has built a clinic-to-consumer model grounded in over 150,000 dermatologist consultations — and is now eyeing Latin America and East Asia.
Nutrition marketplace HyugaLife has raised Rs 100 crore in a Series A led by IvyCap Ventures, with plans to build a dark store network and push into offline retail for the first time.
Freepik — the stock asset library that every design student in India has had open in at least one browser tab — has rebranded as Magnific. What looks like a name change is actually a declaration: the era of downloading free vectors is over.
While Indian brands debated celebrity versus influencer, two brothers from Rajasthan quietly built the country's biggest D2C beauty exit — by trusting the right creators over the biggest names.