IndiKhoj Built a Bootstrapped Label on a Corset It Never Planned
Founder Anoushka started with handblock shirts. A corset made for a friend’s fashion show changed the plan, and 200-300 monthly orders followed.
Brands
Exploring the Evolution of Rugged Watch Design Through Iconic Collaborations and Special Releases
From a 1983 drop-test experiment to over 100 million watches shipped, rugged design has become a canvas for collaborations, colour and collectable special editions.
Ranbir Kapoor Enters FMCG With Body Wash Brand Flux Theory
Built with Think9 and co-founder Advay Jhunjhunwala, the brand pairs five personality-led shower gels with a launch film revisiting Barfi, Jordan and Shiva.
Why India’s Next D2C Winners Are Being Built In Indore, Not Indiranagar
Metro-first playbooks built India's first wave of digital-first brands. A new set of numbers suggests the founders chasing the next wave are looking somewhere else entirely.
Limelight Diamonds Raises ₹275 Crore From Promoter Group
The lab-grown diamond jewellery brand will use the strategic round to expand manufacturing and push retail count past 200 stores by 2027.
Dil Foods Raises ₹72 Cr Series B to Scale India’s Regional Virtual Restaurant Brands
Bikaji Foods' family office leads the round — a legacy snack empire betting on a delivery-first platform that has grown 30x since it operated from just 30 locations three years ago.
Bombay Banta Raises ₹8 Crore Pre-Series A Led by DSG Consumer Partners
The Haryana-based desi beverage brand, stocked on Blinkit, Zepto, and Swiggy Instamart, is valued at ₹80 crore post the round.
Deepika Padukone-Backed Epigamia Names Ritesh Gauba CEO, Elevates Ankur Goel to Co-Founder & COO
Around seventeen months after the death of co-founder Rohan Mirchandani, the Greek yogurt brand has formally completed its leadership rebuild — appointing an FMCG veteran as CEO and recognising the man who held the company together in the interim.
GoBoult crossed ₹762 crore in revenue — without taking a rupee of VC money
While boAt raised hundreds of crores and Noise chased market share, two brothers from Delhi built India's most profitable wearables brand without raising a single round.
CHOSEN Raises $5 Million in Series A Led by Fireside Ventures, with Participation from L’Oréal
The Chennai-based dermo-cosmetic brand, founded by cosmetic dermatologist Dr Renita Rajan, has built a clinic-to-consumer model grounded in over 150,000 dermatologist consultations — and is now eyeing Latin America and East Asia.
HyugaLife Raises Rs 100 Crore Series A From IvyCap to Build India’s Most Trusted Nutrition Marketplace
Nutrition marketplace HyugaLife has raised Rs 100 crore in a Series A led by IvyCap Ventures, with plans to build a dark store network and push into offline retail for the first time.
Freepik Rebrands as Magnific: What Every Indian Creator Must Know
Freepik — the stock asset library that every design student in India has had open in at least one browser tab — has rebranded as Magnific. What looks like a name change is actually a declaration: the era of downloading free vectors is over.