(L-R): Neha Kant, Founder & CRO, Clovia; Punit Malhotra, Director-Dharma 2.0; Shraddha Kapoor; Rachika Singh, Senior Manager (Brand), Clovia; and Pankaj Vermani, Founder & CEO, Clovia
Clovia, a leading D2C fashion, lingerie and personal care brand, has signed up with Shraddha Kapoor as its first brand ambassador. Notably, Kapoor is the most-followed Bollywood actress on Instagram with over 76 million followers at present.
The actress features in the brand’s first-ever national TV ad campaign themed around ‘Happy is my Superpower’. Shraddha will be seen as the face of the brand in a 360-degree campaign over digital, cinema and social media of Clovia apart from TV.
‘Happy is My Super Power’ is a campaign that revolves around embracing your trueself. While the idea of happiness is controlled by larger forces at play, Clovia showcases how happiness lies within.
The film subtly challenges societal perceptions and conventions which bind women. The TVC is a celebration, as said by Clovia, of women doing what makes them happy while celebrating their unbeatable spirit.
Commenting on the announcement, Neha Kant, Founder and CRO of Clovia said,
“Clovia has been tirelessly putting in efforts to educate and empower women by sharing critical information when it comes to lingerie, right fit and body type. Shraddha Kapoor truly resonates with the brand’s ethos and has unthinkable mass popularity as she has a persona of a strong, independent and free-spirited individual. With our association with Shraddha, we are certain that we will be able to bring in further change in perceptions and spread a positive message among our target audience.”
Shraddha Kapoor commented on being associated with the brand,
“I am elated to associate with Clovia; a brand that believes in propagating happiness. This is a big step taken by us to normalise conversations that were until now spoken about in hush voices. There is no denying that wearing what you like and owning how you look, can be a real confidence booster. I am truly in love with the idea that only you can make yourself happy and being happy can be your Super Power!”
Film Director Punit Malhotra who directed the TVC from Dharma 2.0, said,
“We are excited to partner with Clovia to design and execute the brand’s maiden TV ad campaign. Getting Shraddha on board has brought life into the TVC as she has a strong connection with the millennial girls where she brings her true self to the audience. She is an inspiration for many girls who do not shy away from living their life on their own terms.”