Everyone has witnessed how digital marketing has taken over the world in a short span of time. As everyone has started spending most of their time on digital devices, it will be a wise choice for one to move their marketing activities and operations online.
But digital marketing is a very generalized term, and its types play a very important role for different types of businesses. One must know which type is gonna be most effective for promoting their products and services.
Many students opt for a PG in digital marketing so that they can learn all the types of digital marketing that are needed to get into the top agencies in India.
In this article, I will provide a list of the top digital marketing types that you as a marketer must definitely practice in your marketing practices.
List of the Top Digital Marketing Types
With the use of various types of digital marketing, you can increase your presence on various digital platforms as well as increase your digital presence:
1. Content Marketing
Content marketing involves providing information about your product, any promotional offers, demonstration content, etc. This type of marketing helps you to keep your audience informed and educated about your services.
It is important to publish your content regularly in order to maintain engagement with your audience.
You should also make your content more attractive and engaging by using various platforms, for instance, Canva which is very useful for its various customers as they can learn to create some amazing designs for their content.
2. Search Engine Optimization
SEO( Search Engine Optimisation) involves all those activities that are performed to make your content rank 1st on Google’s search engine results page.
Google uses algorithms to check if your content has used the focused keyword correctly that the user uses when browsing on search engines. These updates keep on changing frequently.
Making your content SEO-optimized will help you to bring organic traffic to your website.
For instance, if a customer searches for digital marketing courses in Bangalore, and if you have a blog on it, then your content must smartly use this focus keyword in the blog in order to make sure that your content ranks higher for this focus keyword on the search results page.
3. Social Media Marketing
People spend about 151 minutes on social media every day. Hence, it becomes very important for you to create a presence on various social media platforms such as Facebook and Instagram to market your offerings.
According to Forbes, Facebook still has the most users with around 2.9 global billion users compared with 2 billion users on Instagram.
Through social media, it becomes very easy to interact and engage with your customers, clear their doubts, and develop a strong relationship with them.
For instance, IKEA’s USA branch had launched a social media campaign on Instagram. They used the phrase “Shop our Instagram Pictures” on their website. They added links to their landing page that collects posts from Instagram and sends the user directly to the product page of the company’s website. Customers were satisfied because they could now buy an item that they viewed on social media directly.
4. Influencer and Affiliate Marketing
Working with affiliates and influencers helps an individual increase their reach and tap into a larger section of the target audience.
It is very important for you to decide as to which influencer will match the company’s goal as well as in line with your audience’s interests.
For instance, boAt, being an electric brand is giving a challenge to large giants in the industry through its influencer marketing. BoAt has always positioned itself as a lifestyle accessory brand and has collaborated with celebrity influencers to promote their products.
Their campaign, #Floatsyourboat featured Kartik Aryan to capture the audience’s attention and convey the brand’s message.
5. Email Marketing
By collecting your audience’s contact information that they fill when they visit your website, you can send them all sorts of informational and promotional emails.
Through email marketing, you will be able to educate them about any new product launches, their uses, various promotional emails, and much more.
6. Mobile Marketing
In today’s age where people are glued to their phones, it becomes essential to use this platform in order to stay in contact with your customers.
People make most of their purchases through smartphones, rather than a computer. So making use of in-app advertisements, Email, and SMS, etc will help you increase your audience.
7. Video Marketing
People prefer watching videos over reading written messages. Short videos demonstrating the uses of the product in a very entertaining way will just help you do the trick.
For instance, you may remember the Dove’s campaign in which several women were asked to describe themselves to a sketch artist. He sketched them again based on the description given by the group.
Both the representations wouldn’t match even though the perception was about the same woman. This video went viral because woman tends to be hard on themselves when it comes to their looks, but the way they look at themselves is way different than the way the world looks at them.
If you are interested in making a career in digital marketing then you should check out the institutes that offer Masters in digital marketing and choose the most suitable one for you.
I hope that you now have a better understanding of the types of digital marketing and how each one of them can perform wonders for your organization.
Each type is unique so you will need to decide as to which one will be the most suitable for your campaign and will help you reach a wider audience.
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