The Singaporean home appliances and electronics brand Dyson, last week announced Badshah, renowned Indian rapper and singer as the brand ambassador for Dyson OnTrac headphones in India.
Expressing his enthusiasm for the collaboration, Ankit Jain, managing director, Dyson India, in a statement said,
“These headphones deliver exceptional sound quality through a high-performance design, underpinned by over 30 years of aero-acoustic research. To celebrate the Dyson OnTrac™ headphones launch across India, it is our great pleasure to announce our first Dyson OnTrac™ headphones Ambassador, Badshah. We are delighted to welcome Badshah into the Dyson family.” said Jain
“Music is my life, and I believe in the power of exceptional sound. Dyson’s commitment to pushing boundaries fits perfectly with my own artistic approach. Their products are not only technologically advanced but also visually appealing, which perfectly aligns with my aesthetics and vision,” said Badshah
According to the reports, Dyson is also planning to launch three new products across respective categories this festive season.
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