In recent times, people have become increasingly conscious about natural foods, leading to a surge in demand for organic products. This trend is also visible in the soft drink market, where Lahori Zeera has made a mark by offering an alternative to popular drinks like Coca-Cola and Pepsi. In this context, we bring you the success story of Lahori Zeera. Let’s explore how a flavor born in a home kitchen became a favorite among people and transformed into a multi-crore company.
Lahori Zeera – The Genesis
The origin story of Lahori Zeera is hard to believe. Three cousins, Saurabh Munjal, Saurabh Bhutna, and Nikhil Doda, created the Lahori Zeera formula in their home kitchen. According to various reports, Nikhil Doda and his family are passionate about cooking and experimenting with new recipes. One day, Nikhil prepared a Zeera drink using household ingredients and shared it with Saurabh Munjal and Saurabh Bhutna. Impressed by the flavor, the three cousins decided to launch the drink in the market, marking the beginning of Lahori Zeera. The company behind the product, Fatehgarh, Punjab-based Archian Foods Pvt. Ltd. was established in 2017 and also manufactures other products like Lahori Nimbu, Lahori Kacha Aam, and Lahori Shikanji.
The Difference
According to the company, unlike conventional cold drinks in the market that contain chemicals, Lahori Zeera’s popularity stems from its chemical-free composition. Its primary ingredient is rock salt (sendha namak). What sets Lahori Zeera apart is that it’s made from commonly available household ingredients, making it a preferred choice over popular drinks already in the market. This is because Lahori Zeera offers a healthier alternative, resonating with consumers seeking natural options.
The reason behind the name “Lahori“
In an interview with a publication, Saurabh Munjal, CEO of the company, revealed that their products are inspired by Indian kitchen traditions and street foods. Therefore, the company has chosen to keep the names of their drinks traditional. The main ingredient in their products is also Rock Salt or Lahori Namak. Notably, Lahori Zeera is extremely popular in states like Punjab, Haryana, Delhi, and Uttar Pradesh
Turnover of the Lahori Zeera company
Lahori Zeera is manufactured in Rupnagar, Punjab. Initially, the company produced 96,000 bottles per day, which increased to 1,200,000 by 2022. According to some media reports, the company now produces 2,000,000 bottles daily. Regarding turnover, the company reported INR 80 crores in FY21, which surged to INR 250 crores in FY22.
