If you are a Wix website owner looking to improve your website’s visibility on search engines, you’ve come to the right place. SEO or search engine optimization is a practice that’s designed to help search engines like Google or Bing understand and rank your website. By taking steps to optimize your website’s content and structure, you can improve its chances of ranking higher on search engine results pages (SERPs). Keep reading for some quick and easy tips and tricks for boosting the visibility of your Wix website with SEO.
Conduct keyword research
One of the first things that a Wix SEO expert will do if hired to work on your website is conduct keyword research. This is also something that you can do yourself. If you don’t feel comfortable or don’t know where to start, consider working with Wix SEO professional services. Keywords are the phrases and words that people type into search engines when looking for products or information. By researching keywords, you can identify which ones your target audience is using to find businesses like yours. There are a variety of tools that you can use to do this, including Google Keyword Planner, SEMrush, and Ahrefs. Once you have determined relevant keywords for your business, you can use them in website content, headings, image alt text, and meta descriptions.
Optimize the website’s structure
Search engines will prioritize websites with a clear and organized structure, so you’ll always be advised to do this if working with Wix SEO services. One way to do this is to make sure that your website has a menu structure that is clear and easy to navigate. This makes it easier for search engines to understand your website pages hierarchy and content. You can also use descriptive URLs for each page to optimize your website’s structure.
Write high-quality content
High-quality, useful content is one of the most important aspects of SEO, especially now with Google having made a lot of recent content-based updates, like the Helpful Content Update. Search engines always prioritize content that provide value to their readers, which is why starting a business blog is always a good idea. If you’re not a writer, then you can find freelance content writing and copywriting services at reasonable prices to help you fill your site with content your audience gets value from.
Optimize your images
Image optimization is an essential part of SEO for your Wix website. Use descriptive file names for your images and make sure that a relevant alt text is included. This makes it easier for search engines to understand what the images are about and can increase the chances of your website ranking for image search results. Along with this, you should compress your images to ensure that they do not take too long to load. Search engines tend to prioritize websites that load quickly, as it offers a better user experience.
Use internal and external links
Internal and external links can also improve your website’s SEO. Internal links help search engines understand the hierarchy of your website, while external links demonstrate your website’s authority and relevance. Use descriptive anchor text for each link, and ensure that your links point to relevant and high-quality content.
Wix is a great website builder for a first-timer. However, if you want to get more visibility and get your website out there, you’ll need to keep these SEO tips in mind.
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