The current market-scape advocates the survival of the fittest which is why people are increasingly crowding at the online space. Small businesses are reaching out to a broader audience thereby promulgating the uniqueness of their offerings. Digital Marketing has provided a platform which certainly returns in the manifold once coupled with rigorous marketing strategies.
Marketers continuously search for new ways to push the boundaries and grab new customers. Digital Marketing helps in reaching the niche target audience, thereby opening out a potential marketplace. In-Depth knowledge of Digital Marketing is therefore certainly a fringe-benefit for a business owner and even for those who want to build their career in this domain.
The Internet Marketing school is one of the institutes that goes in sync with the ever-evolving marketing ecosystem and brings onboard tailor-made curriculums to armour professionals, corporates, small business and students.
The Origin of Internet Marketing School
The Delhi-based edtech startup was founded by Sanjay Singhania in 2016, the Internet Marketing School is a part of 100 cr (around $13.9m) conglomerate IMS Group. With the boom of the internet industry, the scope for digital marketing across the diverse industry verticals won’t have a halt ever now. Considering the sheer fact that the digital marketing industry will attain the zenith of popularity, Internet Marketing School came into the frame.
The idea behind the endowment was training future digital minds for harnessing the dynamic industry. Presently, 20+ experts are contributing best of their efforts in ushering hundreds of students and working professionals at the highest possible standard.
In a recent interview with LAFFAZ, Sanjay mentioned
“2016 was the year when Digital Marketing started booming in India and surprisingly changed the facade of the job market. Singlehandedly it created 1.5 lac new job opportunities. Digital Marketing itself is an umbrella which has several wedges. SEO, SMO, PPC, Content Marketing, Blockchain, AI each, and every section work in different directions yet contributing to the overall growth of the business.
IMS provides hands-on training on digital marketing which has been adopted by many modern businesses” he added.
Offerings
The digital marketing courses provided by IMS inculcate hands-on training with live projects and top-not professionals that glorify its faculty locus. IMS offers both weekly and weekend, flexible classroom sessions to train the freshers, entrepreneurs, and even working professionals conforming to their availability. The premium institute also bestows students with the opportunity of a paid internship and placement assistance. Both of these courses are affordable and to make it even within reach the institute offers a pocket-friendly payment plan including the EMI facility.
The two most-valued certification programs are:
▸ Certified Program in Digital Marketing (CPDM)
▸ Premium Program in Digital Marketing (PPDM)
Market Map
Today, Internet Marketing School is a walloping academic brand riding on quality education offering and its consistent contribution to the transformation of the digital industry. From Kolkata (Bhowanipur) to all across the country, the journey has always been leapfrogging one reef to another. Currently, operating from 10 branches all over India (Delhi, Bangalore, Bhubaneswar, Chhattisgarh, and West Bengal).
“Since Digital space is evolving at supersonic speed, more and more people are getting keen on the subject. Thus, it has turned into one of the most favourite industry to work with. Internet Marketing School stands for delivering up-to-the-minute digital marketing anecdotes. Students get 24×7 faculty support and doubt clearing sessions as per-requisite and this attribute distinguishes us from the contemporaries.” says Shalini Singhania, MD of Internet Marketing School.
Growth plans
Chasing the passion for advanced marketing algorithm Internet Marketing School keeps on updating their training programs and infrastructure to be on the vertex. The institute is inching towards inaugurating 50+ centres across India by the end of 2020 and imparting digital education to the generation next of the nation.
In Summary
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