NYC-based Insider Raises $500 Mn in Series-E Round Led by General Atlantic

New York City-based Insider, an AI-native omnichannel experience and customer engagement platform, on Friday raised $500 million in Series-E funding round led by General Atlantic.

New York City-based Insider, an AI-native omnichannel experience and customer engagement platform, on Friday raised a whopping $500 million in a Series-E funding round led by General Atlantic. As a part of the development, Christopher Apfel, Vice President at General Atlantic, will join the Insider Board of Directors.

According to the company, the fresh proceeds will be deployed towards further development of Insider’s marketing software offering, research and development, advancing its AI solutions, expand geographical footprint, and increase workforce.

Insider was founded in 2012 by Hande Cilingir, Chief Executive Officer, Serhat Soyuerel, Chief Revenue Officer; Mehmet Sinan Toktay, Chief Technology Officer; Okan Yedibela, Senior Software Architect; Arda Koterin, Chief Customer Officer; and Muharrem Derinkok, Chief Product Officer.

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The company through its platform enables marketing and customer experience teams to deliver a unique experience.

Interesting Read: Startup Glossary – 40+ Startup Terms Every Startup Founder & Entrepreneur Should Know

According to the company, Insider empowers omnichannel experiences and customer engagement for over 1,500 global customers across retail, automotive, travel, and telecommunications sectors, including Nike, Samsung, L’Oreal, Unilever, Allianz, Walt Disney, ING Group, Toyota, Singapore Airlines, and GAP.

Insider achieved unicorn status in 2022 with a $121 million raise, followed by an additional $105 million in 2023, which increased its valuation to $2 billion. The company boasts 25 offices across 5 continents coming from New York, Sao Paulo, London, Paris, Amsterdam, Barcelona, Helsinki, Warsaw, Kiev, Sydney, Dubai, Tokyo, Seoul, Singapore, Bangkok, Jakarta, Taipei, Istanbul, and Mexico among others.


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Asiya Nayab
Asiya Nayab

Asiya Nayab is the Sr. News Editor and Features Writer at LAFFAZ, with over three years’ experience covering startups, technology, and business ecosystems across India, MENA, and the United States. She has reported on leading tech companies, high-growth startups, and landmark industry developments. A skilled researcher, Asiya creates clear, data-driven guides on entrepreneurship, digital marketing, business and legal services, finance, and consulting—demystifying complex topics into actionable insights. Her journalism empowers entrepreneurs and aspiring founders to make informed business decisions.

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