New York City-based Insider, an AI-native omnichannel experience and customer engagement platform, on Friday raised a whopping $500 million in a Series-E funding round led by General Atlantic. As a part of the development, Christopher Apfel, Vice President at General Atlantic, will join the Insider Board of Directors.
According to the company, the fresh proceeds will be deployed towards further development of Insider’s marketing software offering, research and development, advancing its AI solutions, expand geographical footprint, and increase workforce.
Insider was founded in 2012 by Hande Cilingir, Chief Executive Officer, Serhat Soyuerel, Chief Revenue Officer; Mehmet Sinan Toktay, Chief Technology Officer; Okan Yedibela, Senior Software Architect; Arda Koterin, Chief Customer Officer; and Muharrem Derinkok, Chief Product Officer.
The company through its platform enables marketing and customer experience teams to deliver a unique experience.
According to the company, Insider empowers omnichannel experiences and customer engagement for over 1,500 global customers across retail, automotive, travel, and telecommunications sectors, including Nike, Samsung, L’Oreal, Unilever, Allianz, Walt Disney, ING Group, Toyota, Singapore Airlines, and GAP.
Insider achieved unicorn status in 2022 with a $121 million raise, followed by an additional $105 million in 2023, which increased its valuation to $2 billion. The company boasts 25 offices across 5 continents coming from New York, Sao Paulo, London, Paris, Amsterdam, Barcelona, Helsinki, Warsaw, Kiev, Sydney, Dubai, Tokyo, Seoul, Singapore, Bangkok, Jakarta, Taipei, Istanbul, and Mexico among others.
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