Tractor Junction Co-founders (L-R): Animesh Agarwal, Shivani Gupta, and Rajat GuptaAlwar, Rajasthan-based Tractor Junction, a fast-growing rural mobility marketplace for tractors, farm equipment, and commercial vehicles, has secured $22.6 million in Series A funding led by impact investor Astanor. The round includes $17 million in equity and $5.6 million in debt, according to the company. Existing investors: Info Edge ventures and Omnivore also participated in the round.
Founded in 2018 by Rajat Gupta, Shivani Gupta, and Animesh Agarwal, Tractor Junction aims to bring transparency, affordability, and efficiency to vehicle purchases in India’s underserved rural markets.
The fresh capital will be used to expand the company’s online and offline presence, grow its dealer and OEM partnerships, and accelerate the adoption of mechanisation in rural India. Tractor Junction currently operates 75 company-owned stores across six states.
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A major area of investment will be FINJ, Tractor Junction’s digital lending arm launched in January 2024. The fintech unit has already disbursed over ₹1,500 crore in loans in partnership with 25 lenders. The startup says its data-driven underwriting reduces loan interest rates by up to 30% compared to informal lenders, a key value proposition for rural buyers.
The company recorded ₹106.43 crore in operating revenue in FY25, marking a year-on-year growth of more than 70%. Tractors contributed nearly 80% of the total revenue, with strong traction also seen in its financing and used-vehicle verticals.
Astanor partner Hendrik van Asbroeck highlighted India’s role in global food systems, praising Tractor Junction’s blend of technology, physical presence, and fintech solutions as “essential for scaling sustainable rural transformation.”
Industry analysts view this funding round as another signal of rising investor confidence in agritech, especially at the intersection of mobility and financial inclusion.
Tractor Junction: Brief Overview
- According to Crunchbase, Tractor Junction has raised a total of 4 funding rounds (including the latest one, Series A), and counts over 11 investors.
- The company last raised a seed round back in April 2022, Tractor Junction raised $5.7 million, led by Info Edge Ventures and Omnivore.
- The latest round (Series A) brings total capital raised by Tractor Junction to $28 million.
- On the financial performance front, the company’s operating revenue surged to ₹106.43 crore (FY25) from ₹62 crore in FY24. However, losses have widened: in FY25, it posted a net loss of ₹9.08 crore, up from ₹3.67 crore in FY24 – according to Entrackr.
- The company’s scale has grown rapidly in recent years: its FY23 revenue tripled (up ~196%) to ₹26.84 crore, but it also recorded losses of ₹7.46 crore in FY23.
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