[Shots] Sharon Keegan, Founder & CEO of Peachylean – Emotional pitch at Dragons’ Den

Sharon Keegan, founder & CEO of Peachylean, entered the Dragons’ Den Season 18, Episode 5. The Irish women entrepreneur opened up very energetically by extending the offer to Dragons – saying £100,000 for 11% equity in her company Peachylean, an apparel brand which supports & instils self esteem and confidence in women.

LAFFAZ Media
LAFFAZ Media

Backed her idea and product with her own example – her very own post-natal experience back in 2015. Speaking about her core-cognition behind Peachylean, Keegan shared,

“I was over-shadowed with post-natal depression, and I found my happy place in the gym. And it was here actually that I found that there was no product in the market that would act like shaper but was comfortable enough like activewear. I tried everywhere, I couldn’t find it, I designed it myself.”

Sara Davies got very much impressed and said,

“I’m exactly that consumer you are talking about. You know I’ve started running over the last year and I honestly feel as a consumer in that space, nobody is targeting me and talking to me.”

She initially faced a little grilling from Peter Jones regarding her brand name and logo, then got emotional as she explained about her deceased brother who died 2 days before COVID-19 lockdown.

The session ended up with the three of the Dragons Sarah Davies, Touker Suleyman, and Tej Lalvani – sharing the £100,000 equally for 30% equity (10% each Dragon) in Peachylean, whereby Sharon Keegan accepting the same.

Watch the whole Dragons’ Den pitch by Sharon Keegan of Peachylean, culminating with a successful funding deal happened at Dragons’ Den Season 18, Episode 5.

Keegan founded Peachylean in 2018 and raised €250,000 from Enterprise Ireland previously.


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M Haseeb
M Haseeb

Founder of LAFFAZ Media and a self-taught business journalist with extensive experience in the business media industry. A tech enthusiast, digital marketer, and critical thinker, Mohammed Haseeb has worked with over 50 startups across India and the UAE, creating effective brand marketing strategies. Known for delivering insightful commentary on startup ecosystem trends, Haseeb is committed to empowering entrepreneurs and driving growth in the digital economy.

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