India’s $12 Bn Digital Media market to become 3X by 2030; OTT, Core Gaming and Digital Ad spend to lead the way: Redseer
![Between FY22-23, all segments of Digital Media & Entertainment saw paid user growth, with OTT Audio seeing the highest. Formats like Audio series and Audiobooks are enabling this trend](https://laffaz.com/wp-content/uploads/2023/12/indias-12-bn-digital-media-market-to-become-3x-by-2030-ott-core-gaming-and-digital-ad-spend-to-lead-the-way-redseer-1024x536.jpg)
India’s current landscape of Internet users is dominated by a 450-500 million strong cohort of Explorers, followed by 300-320 million Transactors and 35-40 million Mature Users.
Read MoreIndia’s $12 Bn Digital Media market to become 3X by 2030; OTT, Core Gaming and Digital Ad spend to lead the way: Redseer