As an affiliate marketer, you cannot overlook the power of social media. Facebook is the largest social media platform with nearly 2.5 billion monthly users. The possibilities to expand your audience are endless.
Whether you’re a newbie with no clue about how affiliate marketing works on Facebook or you’re a marketer trying to level up your game, hang on. You’re about to learn some great tips to become a successful affiliate marketer on Facebook.
1. Generate Leads
Set up a Facebook Business page, if you don’t already have one. Now, attract your target audience by generating leads. Here’s how you can do that.
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a. Post Videos
Video content has gained popularity in the last few years. An average person spends an hour a day watching videos online.
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Though producing videos takes more work than typing a post, the returns are proportional to the effort.
b. Share Blog Posts
Write creative posts on your website and share them on your Facebook page. Give your blog posts a personal touch, add attractive images and encourage your readers to share the posts with their friends.
c. Run Contests And Giveaways
A chance to win free stuff/rewards is a sure way to grab anyone’s attention. From multi-day giveaways to hard quizzes, you’ve got plenty of ways to do this. Running a contest once or twice a month is recommended for steady engagement.
2. Look into Facebook Insights
You’ve been creating different types of content to engage your audience. But which one resonates well with them? Is there something else you should try? What actions are visitors usually performing on your page?
You can find answers to all such questions when you look into your Facebook Insights. It is a free and dynamic tool with about 10 tabs of info about your page’s performance. From Likes to Promotions, Insights has them all.
Keep track of your Insights and customize your content according to the stats. You can also export your Insights to Excel which is helpful if you want to compare your growth over a period of time.
3. Advertise on Facebook
Facebook Ads Manager allows marketers to run campaigns, ad sets, and ads.
Set up an account with Facebook Ads Manager. Choose the objective of your promotion and the audience you’d like to target. Schedule it based on your budget and create your ad according to Facebook’s ad design recommendations (recommendations differ for each objective).
Your ad must comply with Facebook’s Advertising Policies and it must be appropriately related to your landing page.
If you’ve never placed an ad on Facebook before, experiment for a while with several options available. It won’t take you long to know what goals suit your niche.
When your ad is running, track its performance through Facebook Ads Manager. Just like you do in Insights, check the stats to understand which ads are well received by your target audience and upgrade your campaigns.
4. Retarget using Facebook Pixel
Ever look up something on a search engine only to see ads related to it while you’re scrolling the news feed? If you want your audience to have such interaction with your advertisements too, add Facebook Pixel to your website.
Even if you’re not posting ads on Facebook yet, Pixel will do the groundwork by collecting data about your target audience, which will result in a quicker promotion of your ads right from the first.
Pixel does this by placing cookies to track users who interact with your content. You can track your audience across all devices and optimize which audience you’d want to retarget.
According to Facebook’s terms, if you’re using Pixel, your website must let the visitors know that you use cookies to collect their data.
I hope this post helped you in learning how to leverage Facebook as an affiliate marketer. Make sure you invest time and build relationships on the platform for long-term results.
Facebook can be a great medium for generating affiliate income, but your website’s development should be your primary goal.
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