Saudi’s WakeCap acquires Brazil’s Trackfy to expand into Latin America

Riyadh, Saudi Arabia-based WakeCap has announced the acquisition of Trackfy, a Brazil-based workforce safety and industrial operations platform, marking a major step in the Saudi company’s global expansion strategy and its entry into Latin America. The move comes as Saudi Arabia pushes nearly $1 trillion into construction and urban development under Vision 2030, creating strong demand for advanced technologies that deliver safer, smarter, and more efficient project execution.

The acquisition deepens WakeCap’s presence across the global construction and industrial lifecycle by adding operations and maintenance capabilities. With Brazil becoming WakeCap’s new LATAM headquarters, the company will now support clients far beyond the construction phase, offering a unified, connected platform that extends into day-to-day industrial operations. This end-to-end model significantly increases long-term value for customers seeking continuous visibility, performance insights, and operational control.

Dr. Hassan Albalawi, Co-Founder and CEO of WakeCap, said the acquisition strengthens the company’s mission to enhance jobsite safety and performance.

“Trackfy brings both regional expertise and product capabilities that perfectly complement WakeCap’s vision to put workers first, make jobsites safer, and bring clarity to the world’s most complex construction projects,” he said.

Albalawi added that combining real-time data with Trackfy’s capabilities will accelerate WakeCap’s growth, improve reporting speed, and enhance operational efficiency.

“This is a strong cultural fit, and we are excited to welcome the Trackfy team to WakeCap,” he noted.

Trackfy CEO Tulio Cerviño said the merger is driven by a shared mission to transform industrial environments through technology.

“WakeCap’s mission has always been to solve the construction industry’s most urgent problems through data, software, and IoT, while Trackfy has done the same across the operational core of industrial environments,” Cerviño said.

He added that joining WakeCap will help scale Trackfy’s technology globally. “This move is more than just an acquisition – it’s a big step toward the realisation of a shared vision: to build the global standard for smart operations and industrial intelligence.”

WakeCap has built a strong reputation for its ability to transform large-scale construction projects through real-time visibility, covering workforce management, safety, productivity, and progress tracking. Its platform empowers jobsite workers while enabling companies to make data-driven decisions that improve project outcomes and reduce insurance costs.

To date, the company has tracked more than 150 million labour hours and is deployed across $120 billion worth of active projects, including Aramco, NEOM, Qiddiya, King Salman Park, and major projects in the UAE, US, Brazil, and Japan. With Trackfy now part of its ecosystem, WakeCap is positioned to strengthen its footprint across both construction and industrial operations worldwide.

WakeCap’s Previous Acquisition: Crews by Core

WakeCap’s latest deal follows its 2023 acquisition of Crews by Core, a U.S.-based construction workforce management platform known for its digital crew-tracking and productivity tools. That acquisition strengthened WakeCap’s presence in North America and expanded its capabilities in labour intelligence and project performance monitoring. By integrating Crews by Core’s features into its platform, WakeCap accelerated its mission to deliver unified, real-time visibility across global construction operations – a foundation that now supports its broader expansion into industrial environments with Trackfy.

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