It has been a long half-year of breaking through the COVID-19 outbreak. People have witnessed a new kind of life and adapted to change, while still keeping a grip on their entertainment needs – thanks to the OTT platforms like Netflix, Amazon Prime Video, Apple TV, MX Player TV, Disney Hotstar, Zee5 and numerous others.
During this time, people have started believing that the traditional cinema has witnessed its end and the post-COVID era is all OTT and SVOD. The fact is indeed strong considering the present case scenario, without the need of mentioning various reports backing the claim since the OTT platforms have seen an unprecedented surge in viewership and demand.
Various production houses released their movies on digital entertainment platforms. A few names from the Hollywood: Greyhound, directed by the Academy Award winner Aaron Schneider; Disney’s Artemis Fowl; The King of Staten Island; Scoob; My Spy; The Lovebirds; Irresistible and many more productions. And from Bollywood: Dil Bechara, Sadak 2, Gulabo Sitabo and the clutch gets wider and wider.
Movies with postponed release to post-COVID
On the other hand, we have a list of productions that are waiting in caves to make the perfect move post-COVID, such as, Tom Cruise’s Top Gun, DC’s The Batman, Wonder Woman 1984, Tenet, Marvel’s Black Widow, Antlers, The Artist’s Wife, A Quiet Place Part II, Bios, F9, The Eternals, and so many others.
Movies which have got their releases postponed to post-COVID are the reason of heartbreaks for many since people were expecting their release on OTT platforms. At the same time, there’s a reason for grin for people who praise the theatrical viewing experience of their favourite movies.
Cinema vs OTT – Expert Opinion
On similar lines, a Bihar, India-based exhibitor Vishek Chauhan in a conversation with the Economic Times shared his view regarding the Cinema vs OTT subject by saying,
“With everyone quarantined, digital platforms are “taking us by the throat and pushing down their content every week.”
“Cinema is a habit, if you break a habit for four-six months, you’ll get a lot of people dissuaded to come to cinemas. Even if there is a reduction of 15-20 per cent in the footfall, which is anyway on a decline, cinema is going to be badly hit,”
“Theatrical viewing is fixed at a particular time, a location, which isn