In a modest rural family in Changyuan County, Henan Province, Cui Peijun, the founder of Henan Kuangshan Crane Group, transformed his company into a leading crane manufacturing enterprise in China through unwavering belief and simple principles. Cui Peijun’s story is not just a tale of entrepreneurial success but a moving legend filled with emotion and responsibility.
From Salesman to Entrepreneur
At the age of 14, Cui Peijun ventured to a big city alone, starting as a grassroots salesman. His hard work and eager-to-learn attitude quickly made him stand out in the sales industry. However, Cui Peijun was not satisfied with this and decided to start his own business in his hometown. In 2002, he returned to Henan and founded Henan Kuangshan Crane Co., Ltd.
People-Oriented and Caring for Employees
Cui Peijun firmly believes that employees are the most valuable asset of an enterprise. He often says, “Henan Kuangshan earns one yuan, and 80-90 cents are spent on the employees; this is a matter of character.” He frequently visits the production lines, sharing meals and living with ordinary workers to understand their work and life. When employees work overtime, he rewards their hard work with a pack of cigarettes each. If an employee falls ill and is hospitalized, he personally visits them to offer comfort and encouragement. In his eyes, employees are family.
Giving Back to Society: A Philanthropic Giant
Besides caring for his employees, Cui Peijun never forgets to give back to society. Over the past 19 years, he has donated 320 million yuan, assisting more than 4,000 impoverished students in completing their education. Each year, he allocates substantial funds to establish the “Henan Kuangshan Inspirational Scholarship Fund” to help poor but outstanding students realize their college dreams. This long-standing act of kindness has earned him widespread respect and admiration.
Unique Corporate Culture
Henan Kuangshan’s core value is “Filial Piety Culture,” forming a cultural system based on filial piety for family harmony, sincerity for team unity, and enthusiasm for customer service. Every year, the company holds a “Filial Piety Culture Festival,” selecting the “most filial employees” and giving red envelopes to their parents. The company also organizes gratitude tours for employees’ parents, covering all expenses. This approach not only shows respect for employees’ parents but also roots filial piety culture within the enterprise.
Pursuing Excellence: High Standards in Technology and Quality
Henan Kuangshan is a high-tech enterprise with a technical team comprising over ten industry experts and more than 200 senior engineers responsible for innovative product design and development. The company has obtained over 500 national patents and provincial scientific achievements.
Henan Kuangshan Crane Co., Ltd. is committed to the intelligent, green, and high-quality development of the crane industry, leading and participating in the formulation and implementation of industry standards, providing cost-effective products and services to tens of thousands of customers in 122 countries worldwide.
Research Collaboration and Innovation
Henan Kuangshan has established national-level enterprise technology centers, provincial-level industrial design centers, the Henan Province Energy-Saving Crane Engineering Technology Research Center, and key crane technology laboratories, among other R&D platforms. The company collaborates with institutions such as Beijing Crane Transportation Machinery Design Institute, Henan Special Equipment Safety Inspection Institute, Harbin Institute of Technology, Xi’an University of Architecture and Technology, North China University of Water Resources and Electric Power, and Taiyuan University of Science and Technology to support the innovative development of crane technology.
In 2020, Henan Kuangshan and the Henan Special Inspection Institute co-established key laboratories and innovative inspection bases, creating “factories within the institute and institutes within the factory.” They established the National Supervision and Inspection Center for Bridge and Light Cranes, covering 18 products and 1,125 projects (parameters), with testing capabilities spanning the entire manufacturing process of bridge cranes. They also achieved the “three-in-one” certification and laboratory accreditation from the China National Accreditation Service for Conformity Assessment and the China Certification and Accreditation Association.
Pioneer of Intelligence and Automation
Henan Kuangshan has installed an intelligent equipment management platform with 310 handling and welding robots, planning to reach over 500 units upon full completion, with a network connection rate of 95%. The company has put 32 welding production lines into use and plans to install 50 lines, achieving an 85% full production line automation rate.
Staying True to Its Mission and Moving Forward
Today, Henan Kuangshan employs over 5,100 people, specializing in the R&D, design, production, sales, and service of various crane products such as bridge cranes, gantry cranes, and electric hoists. The company’s products are sold nationwide and exported overseas, achieving remarkable results in over 50 professional fields, including aerospace, automotive and shipbuilding, petrochemicals, railways, steel smelting, machinery manufacturing, and waste incineration. In 2023, the company produced and sold more than 117,000 sets of various lifting equipment.
Henan Kuangshan has received over 500 honors, including “China Industrial Enterprise Quality Benchmark,” “National Green Factory,” “National Contract-keeping and Credit-honoring Enterprise,” “National Manufacturing Single Champion Product,” “High-tech Enterprise,” “Leading Enterprise in Independent Innovation,” and “Henan Intelligent Factory.” The company’s product output, market share, and automation and intelligent equipment levels have consistently ranked at the forefront of the national industry for many years.
Cui Peijun has written a legend of rising from humble beginnings to the pinnacle of success with his hard work and sweat, alongside his employees. Henan Kuangshan’s success is inseparable from Cui Peijun’s unique philosophy and the collective effort of all employees. Looking to the future, as a high-tech enterprise, Henan Kuangshan continues to innovate, driving the intelligent, green, and high-quality development of the crane industry. Henan Kuangshan will remain true to its original mission, contributing more to the development of the crane industry.
