How Hadiyatee is elevating gifting experience for Jordanian expatriates globally

E-commerce has come a long way in the last decade across the globe. Speaking of E-commerce in Jordan, according to Statista, revenue in the E-commerce market is projected to reach $739 million in 2021. And revenue is expected to show an annual growth rate (CAGR 2021-2025) of 10.06%, resulting in a projected market volume of $1,085 million by 2025.


About Hadiyatee

Weaving its place in the Jordanian E-commerce ecosystem, headquartered in Amman, Jordan, Hadiyatee has emerged as an online gifting and delivery platform for Jordanian expatriates around the world. The company sources a variety of gifts from local vendors in Amman. Launched recently in May 2021, Hadiyatee has already garnered partnerships with a multitude of small-to-medium-sized businesses that Jordanian expatriates resonate with.

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The Hadiyatee platform enables users to choose from a spectrum of gifting items including flowers, cakes, chocolate, beauty items, and much more – getting them delivered to their loved ones in Amman the same day through a 100 percent automated process catered by Hadiyatee. Besides this, each gift ordered and sent via Hadiyatee, the customers not only make the day for their loved ones but also support the local vendors from Amman from whom Hadiyatee sources the products.

Hadiyatee offers a seamless shopping experience to its users backed with multiple checkout options including MasterCard, Visa, American Express, PayPal, Apple Pay, and Google Pay.

About the founder

Adnan Zakaria Ammache grew up in Lebanon and graduated from International College in 2015. After graduating from high school, he travelled to pursue his undergraduate studies in Finance and Global Business at NYU Stern School of Business in New York, USA. Before his startup days, Adnan garnered work experience at a number of companies in the US including MetaProp NYC, Broadgate Advisers, Venture for America, and PathSpot among others.

Since 2018, he has been leading Presentail and its sub-brands including Hadiyatee as the Founder & Chief Executive Officer.


While pursuing his graduation at NYU, US, Adnan Ammache experienced challenges while sending gifts to his family and friends living in Lebanon on important occasions. From there, Adnan got the idea of creating a solution for Lebanese expatriates as well as for other countries that witness mass migration.

During his time abroad, Adnan made numerous connections and networked with other Lebanese expatriates with backgrounds similar to his. He discovered how expatriates have similar pain points, and that ignited his enthusiasm to launch a digital platform to help expatriates maintain long-distance connections through gift-giving.

Target Audience

Hadiyatee primarily targets Jordanian expatriates familiar with the internet and technology. These users typically reside in moderate to high purchasing-power nations including UAE, KSA, USA, and Canada among others. The platform’s user base mostly come from the 25 to 45 years age bracket.

Growth Plans

The bootstrapped startup Hadiyatee is aiming to raise its first funding round to revolutionize the online gifting domain in the region by partnering with more vendors, improving technological infrastructure, and offering personalised gifting options tailored to respective occasions. Besides this, the funds will help the company add more manpower, become a regional brand catering to expatriates from other Arabic-speaking nations across the MENA region.

Hadiyatee – Brand Digest

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Wajiha Wahab
Wajiha Wahab

Part of the editorial team at LAFFAZ, Delhiite by birth, Wajiha possesses a keen interest in reading about startups, accumulating information and presenting the same to the audience impressively.
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