Marketplace vs D2C: What Indian founders are actually choosing in 2026
Quick commerce rewrote the rules. The either/or debate is over — what Indian founders are navigating now is a five-channel sequencing problem, not a binary choice.
E-Commerce
News and feature articles related to the E-commerce sector, case studies, reports, and tips on how to take a business online.
Minimalist Never Hired a Bollywood Face, HUL Paid ₹2,955 Crore for It Anyway
While Indian brands debated celebrity versus influencer, two brothers from Rajasthan quietly built the country's biggest D2C beauty exit — by trusting the right creators over the biggest names.
Hyphen’s “Kriti Sanon quits” post was a stunt. She’s now Chief SPF Officer — and she has a Blinkit ad to prove it
The skincare brand deleted a dramatic exit announcement, set off two days of panic, and on Sunday revealed the whole thing was a setup for a sunscreen launch with Blinkit.
Gurugram Skincare Startup Clarity Labs Bags ₹4 Crore Seed Round Led by Artha Venture Fund
The five-month-old brand is betting on functional, no-fuss daily skincare for Indian consumers — and investors are paying attention.
Baby Products in 10 Minutes: Can OZi Do What Blinkit Can’t?
Blinkit delivers diapers. Zepto delivers diapers. So does Swiggy Instamart. But none of them were built for parents — and a new generation of vertical platforms is betting that distinction matters enormously.
What to Consider When Choosing an E-Commerce Distribution Center
Key factors businesses should evaluate when selecting an e-commerce distribution center, from location and fulfillment speed to scalability, cost structures, and logistics partnerships.
Will Jeff Bezos’ Project Prometheus Predict Your Next Online Purchase?
Project Prometheus, Jeff Bezos’s heavily funded new AI startup, aims to build “AI for the physical economy.” But social media posts are claiming it will predict your next purchase are conflating very different types of AI systems.
How to Start a Successful Wholesale Business: Top 10 Tips and Ideas
India’s booming economy, diverse consumers, and e-commerce growth create vast opportunities for wholesalers. Success depends on smart planning, budgeting, and building strong supplier networks for seamless supply chain operations.
Bollywood Actress Zareen Khan Slams Shiprocket after her brand ‘Happy Hippie’ faces delivery scam
Bollywood actress Zareen Khan, founder of Happy Hippie, slammed Shiprocket over alleged delivery scams and product tampering - sharing the story in an Instagram reel captioned “Shiprocket or ScamRocket.”
Salasa’s $30 Million Bet to Transform Saudi E-commerce Logistics
Salasa’s $30M bet leverages AI to streamline Saudi e-commerce logistics, riding Vision 2030’s growth and fixing fulfillment fragmentation in the Gulf region.
KiranaPro Crisis: Data Breach and Salary Delays Rock Bengaluru-Based Grocery Startup
KiranaPro initially attributed its recent data loss to a hack. CEO Deepak Ravindran later clarified it was actually carried out by a former employee.
Maharashtra FDA Suspends Zepto’s Food License Over Hygiene Violations, Plans Inspections for Other Quick Commerce Firms
A recent inspection at Zepto's Mumbai facility uncovered multiple violations of food safety and hygiene regulations, prompting action against the company.