WizCommerce, an AI-native sales and ecommerce platform for wholesale distributors, has raised ₹79.5 crore (around $8.3 million) in a fresh funding round from existing investors Blume Ventures, Alpha Wave, Z47, 100X.VC and Peak XV Partners. The round extends the company’s runway less than a year after its $8 million Series A, led by Peak XV Partners in August 2025.
According to regulatory filings with the Registrar of Companies, WizCommerce’s board allotted 7,565 bridge compulsorily convertible preference shares at ₹1,05,051 apiece to raise the capital. Blume Ventures led the round with ₹28.72 crore, followed by Alpha Wave at ₹23.94 crore, Peak XV Partners at ₹14.36 crore, Z47 at ₹7.65 crore and 100X.VC at ₹4.79 crore. Following the allotment, Blume Ventures holds the largest external stake at 17.49%, ahead of Peak XV Partners at 15.57%, Alpha Wave at 14.85%, Z47 at 10.38% and 100X.VC at 2.61%.
Founded in 2020 by Divyaanshu Makkar, a former Bessemer Venture Partners executive, and Vikas Garg, a former Zomato executive, WizCommerce operates on a SaaS subscription and transaction-driven model, helping wholesale distributors digitise quoting, storefronts, ERP integrations and payments. The platform processes more than $100 million in annual GMV across over 700 sales reps and 300,000 buyers, serving categories including home décor, lighting and general merchandise.
Speaking of the development, Sajith Pai, Partner at Blume Ventures, said the team has “built a product stack that U.S. wholesalers and distributors absolutely love, reflected in their rapid revenue growth,” pointing to the company’s ship-fast culture and new product launches such as WizAI and WizStudio.
The fresh round will support continued product development and go-to-market expansion into adjacent verticals, the company said.
