HomeEssentials, a direct-to-consumer brand focused on home and kitchen essentials headquartered in Gwalior, Madhya Pradesh, has raised $8 million (₹70 crore) in a pre-Series B funding round led by 360 ONE Asset, a Mumbai-based wealth and asset management firm. Existing investor India Quotient also participated in the round.
Founded in 2024 by brothers Tanishq Jain and Divyam Jain, HomeEssentials operates in India’s largely unorganised home products market. The company positions itself as a design-first brand offering functional and aesthetic solutions across everyday household categories.
The startup currently offers a curated range of more than 1,000 products, including airtight storage solutions and ergonomic loose furniture. It aims to bridge the gap between premium luxury brands and unbranded utility products by focusing on design, affordability, and functionality.
“At Home Essentials, our vision is to become the ultimate destination for thoughtfully designed home and kitchen essentials. The strong response to our experiential stores validates our belief that customers seek products that are both highly functional and beautifully crafted,” said Tanishq Jain, CEO of HomeEssentials.
The company said the fresh capital will be used primarily to expand its omnichannel presence and deepen its product portfolio across kitchen and home improvement categories. It plans to expand its offline footprint to 20 stores across India by the end of the year.
Since inception, the brand said it has grown to serve over one million customers nationwide. It aims to scale revenue to ₹500 crore over the next two to three years and reach five million households, while maintaining positive unit economics and a focus on profitability.
“Our vision has always been to build a brand that integrates itself seamlessly into modern homes. Not as an add-on but rather as a natural extension of their lifestyles. We’re consistently seeing demand for solutions that bring together thoughtful design, smart functionality and space optimization. That intersection is where HomeEssentials operates. The strong response across our D2C platform, quick commerce, and now retail stores shows that the audience is ready to welcome us into their homes. This has given us the confidence to scale faster and meet them with products that are designed for real, everyday living,” said Divyam Jain, CMO of HomeEssentials
“With the continued support of India Quotient and the backing of 360 ONE Asset in this phase of growth, this capital enables us to expand from a strong online presence into thoughtfully designed physical stores across Tier 1 and Tier 2 cities, accelerating our journey to build a nationwide retail footprint.” Jain added.
“Home Essentials is redefining a large fragmented category with aesthetic and functional products, and are creating a leading home and kitchen destination-play in India.Tanishq and Divyam have demonstrated exceptional execution skills, building a capital-efficient business that resonates deeply with the aspirational Indian consumer. We are excited to become partners in their scaling journey, as they build India’s most loved Home & Kitchen brand.” said Sumit Jain, Senior Fund Manager, 360 ONE Asset
“We backed Home Essentials early on as Tanishq and Divyam identified a clear gap in the Indian market for home utilities that seamlessly blend smart functionality with premium aesthetics at affordable price. Their rapid growth speaks for itself. We are excited to see them leverage this new round to expand their catalogue and reach millions more customers across the country.” Madhukar Sinha, Partner, India Quotient
