Seems like too unthinkable to be true? Yes, but it’s true! This AI influencer Lil Miquela according to her official website is a 19-year-old pop singer, social activist, and style icon. She was named among “the most influential people of the Internet” by TIME Magazine in 2018.
Lil Miquela is also the first virtual artist signed by Creative Artists Agency (CAA) Miquela has modeled for Prada, Calvin Klein (alongside Bella Hadid), Burberry, and Outdoor Voices as well. And recently hired by Samsung as one of the faces of the #TeamGalaxy campaign.
Miquela released her first single titled “Not Mine” in August 2017. Her songs have since amassed 15M+ net streams across platforms.
Her songs have been streamed over 60 million times, with a new 2022 release titled “Masterpiece” gaining coverage in Nylon Magazine. Always defining the bleeding edge, Miquela recently announced her move to the metaverse with a groundbreaking NFT launch designed to build connection and community in web3.
This influencer charges more than $10,000 per Instagram post and has an eight-figure net worth.
She currently sports around 3.6 million followers on TikTok, and 2.7 million on Instagram. She creates content on a daily basis for her fans which she calls ‘Miqaliens’.
Miquela is the project of Brud, founded by Trevor McFedries and Sara DeCou. In addition to Lil Miquela, Brud also created Blawko and Bermuda.
According to Territory Influence, the virtual influencer market is currently valued at $4.6 billion and is projected to increase by 26% by 2025.
