Gurugram, Haryana-based India’s emerging analog watch startup Rotoris has raised $3 million in seed funding as it prepares for a commercial launch in early 2026, signaling renewed investor interest in engineering‑driven consumer brands amid a crowded wearables market.
The round was led by Zerodha co‑founder Nikhil Kamath and actor‑entrepreneur Vivek Anand Oberoi, with participation from Venture Catalysts, 100 Unicorns, comedian‑investor Tanmay Bhat, and more than 30 prominent startup founders. The investor list includes Varun Alagh of Mamaearth, Gaurav Khatri of Noise, Siddharth Dungarwal of Snitch, Nitin Jain of OfBusiness, Vishesh Khurana of Shiprocket, Chirag Taneja of GoKwik, Akash Gupta of Zypp, and Arjun Vaidya of Dr. Vaidya’s.
Founded in early 2025 by Aakash Anand, Prerna Gupta, Anant Narula, and Kunal Kapania, Rotoris is positioning itself as an engineering‑led analog watch brand with a focus on mechanical movements, in‑house assembly, and limited production runs. Anand previously founded and scaled fragrance brand Bella Vita Organic, while the founding team brings experience across consumer branding, operations, and product development.
According to the company, the fresh capital will be used to strengthen manufacturing and assembly capabilities, upgrade engineering processes, expand supply chain partnerships, and build initial inventory. Rotoris also plans to hire across product, design, and brand functions as it moves closer to launch.
As part of its offline strategy, Rotoris intends to open its first physical experience store in New Delhi, designed to serve as both a retail outlet and a brand showcase. The move reflects a broader trend among premium consumer startups to combine digital distribution with tactile, in‑person brand experiences.
Rotoris is scheduled to launch commercially in January 2026 with five collections, Auriqua, Monarch, Astonia, Arvion, and Manifesta. The watches will feature sapphire crystal, automatic and quartz movements, and 316L stainless steel cases, with each model produced in limited, individually numbered editions.
The funding comes at a time when India’s watch market is dominated by legacy players such as Titan, while smartwatches continue to capture mass‑market demand. Rotoris is betting that a growing segment of consumers is seeking well‑designed analog watches that emphasize craftsmanship, mechanical engineering, and long‑term value over fast upgrade cycles.
By combining founder‑led branding, investor credibility, and a focus on engineering depth, Rotoris aims to carve out a niche in India’s premium analog watch segment, an area that remains relatively underserved despite rising disposable incomes and growing interest in collectible consumer products.
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