It is highly unlikely that we witness any startup investment pitch where the sore grilling of startup founders does not happen, but the case wasn’t likewise for Sam Jones, the founder of Gener8, an adtech startup from London, UK. In fact, it was too different.
Jones, 29, entered the Dragons’ Den, gave a brief and smooth introduction of his adtech solution, answered some of the questions of the dragons and ended up choosing Touker Suleyman and Peter Jones as the investors for a £60,000 against 10% equity deal.
Notably, Touker claimed that Sam Jones’ Gener8 Dragons’ Den pitch is the best startup pitch that he has ever witnessed.
No further explanation is required, just watch the video and see it for yourself!
After the Dragons’ Den session with Gener8, Touker Suleyman and Peter Jones expressed their excitement by tweeting respectively: