Saudi Arabia Launches Humain to Drive AI Development and Economic Diversification

Saudi Arabia's Crown Prince Mohammed bin Salman has launched a new company focused on developing and managing artificial intelligence technologies

Saudi Arabia’s Crown Prince Mohammed bin Salman has launched a new company focused on developing and managing artificial intelligence technologies, aligning with the country’s economic diversification drive.

Saudi Arabia’s de facto leader, bin Salman, chairs the newly established company, Humain, which will focus on AI services and products. Operating under the Public Investment Fund, Humain’s offerings will include data centers, AI infrastructure, cloud capabilities, and advanced AI models.

The kingdom aims to advance AI technology and infrastructure, including data centers, with the goal of becoming a global AI hub. By positioning itself as a prime destination for AI innovation outside the US, the kingdom seeks to attract international AI activity and establish itself as a leader in the field.

This move coincides with U.S. President Donald Trump‘s visit to Saudi Arabia, where AI is expected to be a major discussion point during the joint Saudi-US investment forum in Riyadh.

The Kingdom of Saudi Arabia, the world’s largest crude oil exporter, is embarking on a profound transformation. Through its Vision 2030 program, the nation seeks to diversify its economy, reducing its reliance on oil exports and fostering sustainable growth. This ambitious initiative aims to reshape the country’s economic and social landscape.

This development aligns with the kingdom’s efforts to expand its AI capabilities. Notably, Salesforce announced plans to invest $500 million in Saudi Arabia’s AI sector earlier this year, highlighting the country’s growing appeal to tech investors.

Hadia Seema - Journalist, LAFFAZ
Hadia Seema

Journalist at LAFFAZ, Hadia Seema blends research-driven reporting with clarity to cover entrepreneurship, innovation, and business developments across the startup ecosystem. Her work makes complex corporate and market developments accessible, highlighting emerging startup trends, founder journeys, and innovation across multiple markets.

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