UnifyApps Raises $20 Million Series A from ICONIQ Growth to Drive Middle East Expansion

• The funding round was led by U.S.-based venture capital firm ICONIQ Growth, with participation from existing investor Elevation Capital
• Matt Jacobson, General Partner at ICONIQ Growth has joined UnifyApps’ board of directors
• UnifyApps has appointed Dubai-based Haitham ElKhatib as the new Chief Revenue Officer and co-founder
• With the latest funds, UnifyApps aims to forge its expansion in the Middle East by establishing a regional office in Dubai

Gurugram, India-based UnifyApps, a Unified Enterprise GenAI platform, has closed a $20 million Series A funding round, led by ICONIQ Growth, United States with additional support from existing investors like Elevation Capital, Gurugram. This new investment brings the company’s total funding to $31 million and positions UnifyApps to expand its AI-driven solutions across enterprises, with an emphasis on AI agents designed to optimize operations across various departments.

As part of the new funding, Matt Jacobson, General Partner at ICONIQ Growth, will join UnifyApps’ board of directors, underscoring the venture firm’s confidence in the company’s growth potential and innovative AI solutions.

“UnifyApps understands that you need a holistic approach to achieve trusted, effective AI agents,” said Matt Jacobson. “By aligning every data source and application to an enterprise use, they are enabling AI to actually understand and orchestrate work. We are proud to be working with UnifyApps co-founder and CEO Pavitar Singh again, as we believe he deeply understands what is required for the largest enterprises to address their data fragmentation problems to achieve amazing results.”

“UnifyApps is deeply grateful for the opportunity to work with ICONIQ Growth, a team that is unrivaled in their ability to uplift the next big players in SaaS,” said Pavitar Singh, CEO and co-founder of UnifyApps. “Their deep network and partnership will be instrumental in our next stage of growth as we bring our AI agent platform to enterprises everywhere.”

The company aims to deploy fresh funds to accelerate its expansion into the Middle East, where AI adoption and data-driven transformation are becoming a priority. Dubai has been established as the company’s regional hub, aligning with the UAE’s national AI initiatives and further reinforcing UnifyApps’ commitment to AI-driven innovation in the region.

In a strategic move to drive the company’s revenue growth, UnifyApps has appointed Dubai-based Haitham ElKhatib as the new Chief Revenue Officer and co-founder. Prior to joining UnifyApps, ElKhatib held a leadership role at Sprinklr and brings a wealth of experience in scaling enterprise software companies.

The UnifyApps platform leverages AI to seamlessly integrate SaaS applications, helping businesses automate workflows, manage data centrally, and create strong data pipelines—all without needing to write code. This unique approach allows businesses to deploy customized AI agents that improve operations across multiple departments, including IT, HR, and sales.

UnifyApps has already gained significant traction, working with major clients such as one of the world’s top five banks, a leading telecommunications provider, and a prominent security company. This customer momentum highlights the increasing demand for AI integration solutions in the enterprise space. The company has also experienced rapid growth, expanding its team to over 150 employees and establishing new offices in Gurgaon, Dubai, and New York.

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